Lagos Chicken is a local business with shops in Frenchs Forrest and Lindfield – and its new Instagram video might make you want a roast chook for dinner every night.
The animated clip shows a woman in a grocery store, being shot in a robbery. As the bullet lands in her belly her in slow-mo, the narrator says, “The stray bullet struck her in the stomach. It pierced the skin, but started to slow down as it entered her body fat.”
Don’t worry, it’s not remotely gory or graphic.
The animation shows the bullet enter the woman’s abdomen and begin to make its way through layers of fat.
Yes, it’s obtuse, but the narrator explains, “Layer by layer, the fat absorbed more of the bullet’s energy, like a cushion.”
But don’t worry about that, either, because “by the time it hit the deeper tissues, the bullet had lost most of its force, coming to a stop before hitting organs, and saving her life.”
Phew, that was close.
The narrator then shares the important moral of the story: “To save your life, visit Lagos. Local studies confirm, regular Lagos consumption may increase protective layering. Eat well, live well.”
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Responses to the soon-to-be-viral Lagos Chicken ad
The top comment on the video reads, “This might be the greatest ad for a local business I’ve ever seen.”
Another viewer wrote, “10/10 marketing no notes.”
The ad was also described as “diabolical”, “top tier”, and “outstanding.”
Do you feel like chicken tonight? (Yes, that’s a Gen X reference to the 90s ad.)
“I wanted to give people a good laugh and a good feed”
Jacob Goubar, who made the ad, and is a manager and part-owner, said he’s been working at Lagos since 2012, and his family has been cooking chicken since 1996.
When asked what his inspiration was, Jacob gave a hearty chuckle and said, “I thought it would be hilarious. I just try to give people a laugh and a good feed.”
Top image: A screenshot of the Lagos Chicken ad. Image: Instagram