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OMG Australia unveils influencer platform CREO backed by attention research
Thomas Hutley: 'We need to be viewing influencer marketing as a vehicle for media effectiveness.'
by Emma Shepherd – Apr 3, 2025
Uncomfortable Growth® Uncut. Season 2: Episode 7 – Unpacking Uncomfortable Growth: A Journey with Sherilyn Shackell
'What you are not changing, you are choosing.'
by Bruno Rodriguez – Apr 3, 2025
Affiliate marketing spend to rise as brands seek ROI in tough economy: IAB
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
by Emma Shepherd – Apr 3, 2025
DAZN completes acquisition of Foxtel in landmark deal with News Corp
News Corp exits majority stake in Foxtel as DAZN plots next chapter in sports streaming.
by Emma Shepherd – Apr 2, 2025
MAXMEDIALAB named agency of record for Lady Gaga's Haus Labs across APAC
Lynette Phillips: 'Haus Labs has already made its mark globally, and we’re excited to bring its vision to Australian audiences'.
by Natasha Lee – Apr 2, 2025
AiMCO to host webinar with Spawnpoint Media founder on his career learnings and insights
Patrick Whitnall: 'We need to explore how to hold more attention than traditional media, particularly in light of the shift to streaming and non-traditional viewing models.'
by Alisha Buaya – Apr 2, 2025
Match & Wood retains Snooze's media account
Penny Watson: 'We couldn’t have brought this platform to life in such an effective way without Match & Wood, and we’re absolutely thrilled with the results.'
by Alisha Buaya – Apr 2, 2025
oOh!media CEO Cathy O'Connor named headline speaker at World Out of Home Organisation annual congress in Mexico City
Tom Goddard: 'Cathy O'Connor is one of today's ground-breaking media leaders, seeing the bigger media picture as well as the particular issues of OOH.'
by Alisha Buaya – Apr 2, 2025
Droga5 reshuffles creative leadership across ANZ and London in global push
Barbara Humphries and Damon Stapleton named Co-CCOs of Droga5 ANZ; Tara Ford heads to London as agency undergoes global transformation.
by Emma Shepherd – Apr 2, 2025
Original Audio launches with tech-first model to boost campaign effectiveness
Original Audio will aim to a build a bridge that will close the gap between creativity and performance.
by Natasha Lee – Apr 2, 2025
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