Fridayz Live is returning in 2025 with by US superstar Mariah Carey and international chart mainstay Pitbull set to headline.
The event, a collaboration between The Hit Network and Mushroom Group, marks Carey’s first Australian performance in over a decade and is the latest evolution of a live music property that’s steadily built equity with brands, broadcasters and fans alike.
Joining Carey and Pitbull on this year’s bill are Wiz Khalifa, Lil Jon, Eve, Tinie Tempah and Jordin Sparks, in a multi-city tour designed to capitalise on both nostalgia and live music’s strong post-pandemic resurgence.
The line-up suggests a continued investment in legacy RnB and hip-hop acts that appeal to the lucrative 25–44 demo, a segment that brands are increasingly eager to reach via live experience and content integrations.
Mariah Carey
Hit Network and Mushroom double down on touring format
Now in its eighth year, Fridayz Live began in 2016 as a spin-off of The Hit Network’s RnB Fridays programming initiative.
Since then, the event has grown into a recurring national tour, attracting over 600,000 fans to date and featuring acts such as Janet Jackson, Usher, TLC, 50 Cent and The Black Eyed Peas.
Amanda Lee, Head of Hit Metro Content, said the 2025 edition aligns with the 10-year anniversary of the RnB Fridays brand, and noted the tour’s increasing scale and reach.
“This is going to be an unforgettable tour,” she said. “Our partnership with Mushroom Group continues to strengthen and I’m so pleased we get to bring our audiences this amazing lineup and continue to celebrate RnB Fridays.”
Mushroom Group CEO Matt Gudinski highlighted the tour’s commercial impact and brand value. “Fridayz Live has well and truly made its mark on our live entertainment scene,” he said. “We’re thrilled to team up again with The Hit Network as we raise the bar in 2025.”
The 2025 edition of Fridayz Live will tour four major markets in October:
• Brisbane – Friday, 17 October at Brisbane Showgrounds
• Sydney – Saturday, 18 October at ENGIE Stadium
• Perth – Friday, 24 October at Langley Park
• Melbourne – Saturday, 25 October at Marvel Stadium
Given its consistent audience draw and prime sponsorship appeal, Fridayz Live presents ongoing opportunities for advertisers looking to align with a music property that combines nostalgia, star power and national reach.
Previous iterations of the event have featured integrated campaigns across radio, digital, on-site activations and branded content.