ARN and UK-based Global have announced a new strategic partnership that will see ARN’s iHeart platform handle advertising sales for Global’s premium podcasts in Australia, while expanding the reach of ARN’s local content into the UK market.
The agreement, effective immediately, names ARN’s iHeart as the exclusive Australian sales representative for Global’s podcast portfolio.
This includes popular titles such as The News Agents, hosted by Emily Maitlis, Jon Sopel and Lewis Goodall, and My Therapist Ghosted Me with Vogue Williams and Joanne McNally.
Global’s slate also features The News Agents USA and The Sports Agents, hosted by Gabby Logan and Mark Chapman, further extending the reach of UK-based news and sports commentary into the Australian advertising ecosystem.
In return, several of ARN’s top-performing Australian podcasts, including The Christian O’Connell Show, The Lady Vanishes, and Life Uncut with Brittany Hockley and Laura Byrne, will be made available on Global Player, broadening access to expat and UK audiences.
ARN’s Head of Digital Audio, Corey Layton, said the collaboration builds on shared goals across the two companies: “Global and ARN share a passion for delivering world-class audio experiences across both markets. We’re excited to bring shows like My Therapist Ghosted Me and The News Agents to Australian advertisers while collaborating to support our shared ambitions.”
ARN’s iHeart, Australia’s top-ranked podcast publisher, reaches over 7 million listeners monthly and includes a diverse catalogue of local and global content.
This announcement builds on Global’s existing collaboration with iHeartMedia and comes as the two companies jointly headline The Podcast Show London this week.
Katie Bowden, Managing Director of Commercial Audio at Global, said: “Today marks another exciting new chapter for podcasts here at Global. Both Global and ARN see the potential to grow the commercial podcasting market across the world and connect with listeners everywhere through high-quality, premium podcasts and storytelling.”