Sports
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Why is Seven streaming the Esports World Cup 2025? "Everyone's like, 'Hey, this is cool.'"
Seven's National Digital Sales Director Jordan King on the opportunity Esports provides Seven to expand the sort of viewer it is delivering and how the network can build off that.
by Dan Barrett – Jun 29, 2025
Stan to stream Premier League under shared rights deal with Optus
Nine Entertainment, which owns Stan, is expected to pay around $60 million annually for the rights over the next three years.
by Natasha Lee – Jun 26, 2025
Netball Australia resets brand strategy ahead of Sydney 2027 Netball World Cup
The appointments come as Netball World Cup returns to Australian in August 2027, with Sydney to host the world's top 16 nations.
by Alisha Buaya – Jun 25, 2025
Amplify Sport adds to athlete-creator roster with Olympian influencers and an NRL vet-turned podcaster
Amplify Sport has signed three high-profile Australian athletes to expand its creator roster to 14, highlighting the growing influence of athlete-led content in brand campaigns.
by Tom Gosby – Jun 24, 2025
CommBank secures naming rights for Socceroos in historic football deal
Commonwealth Bank is increasing its investment in Football Australia, with a landmark deal to become a major sponsor 'at all levels'.
by Frances Sheen – Jun 19, 2025
Sydney Marathon finds a new running buddy in Seven
Coverage of the marathon will be streamed and broadcast across Australia live on Seven's channels and streaming service.
by Dan Barrett – Jun 17, 2025
Cricket Australia to deliver real-time, actionable insights on fans
Cricket Australia will scale its real-time fan intelligence program with InMoment after a successful pilot during the 2024/25 summer cricket season.
by Tom Gosby – Jun 12, 2025
SEN’s Garry Lyon inducted into Australian Football Hall of Fame
Broadcaster and former Melbourne captain recognised for impact on and off the field.
by Tom Gosby – Jun 11, 2025
Racing Victoria and Seven announce broadcast extension
The extension will see the Racing Victoria-owned Racing.com continue to be broadcast and streamed by Seven.
by Dan Barrett – Jun 10, 2025
TV Guide: 2025 State of Origin Game I
State of Origin I between Queensland and New South Wales will air live and free on Channel 9HD and 9Now on Wednesday, May 28, from 7.00pm AEST.
by Tom Gosby – May 26, 2025
News Corp Australia and AFL commemorate a decade of Sir Doug Nicholls Round
Will Hogan: 'We’re proud to support and celebrate this important milestone by amplifying Indigenous stories and voices through our storytelling.'
by Tom Gosby – May 22, 2025
SEN to broadcast World Test Championship final and West Indies Test tour
SEN has confirmed live coverage of the ICC World Test Championship Final and Australia’s Test tour of the West Indies, continuing its longstanding cricket broadcast partnership.
by Tom Gosby – May 13, 2025
Huge Easter of sport kicks off on Seven
Seven is serving up five straight days of live sport this Easter.
by Tom Gosby – Apr 17, 2025
Kayo Sports' Julian Ogrin on the DAZN partnership and AFL's Gather Round
'The vision is to create an ecosystem where Kayo becomes the true home of sport'.
by Natasha Lee – Apr 10, 2025
DAZN completes acquisition of Foxtel in landmark deal with News Corp
News Corp exits majority stake in Foxtel as DAZN plots next chapter in sports streaming.
by Emma Shepherd – Apr 2, 2025
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