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Under Armour tackles rugby: NSW Waratahs sign three-year performance partnership
It's a landmark three-year deal.
by Mediaweek – Oct 24, 2025
Aussie sports fans spend more time engaging with content than live games
The study highlights four new arenas of fan engagement and three emerging fan tribes shaping the future of sports marketing.
by Natasha Lee – Oct 21, 2025
SXSW Sydney: Male bonding fuels the traffic highs of SuperCoach
With over 2 million passionate fantasy sports fans playing in Australia, SuperCoach is having an impact on the mental health of its players - in a good way.
by Dan Barrett – Oct 20, 2025
SXSW Sydney: Understanding the new rules of sports fandom with Leigh Lavery
Sports fandom is shifting and evolving as we watch and engage with sport in different ways. The Growth Distillery’s Leigh Lavery reveals more about the change.
by Dan Barrett – Oct 16, 2025
Foxtel Media unveils record Summer of Cricket lineup with new brand partners
Toyota, McDonald’s, Harvey Norman and Bunnings return alongside new sponsors Westpac, BetR and Canadian Club as Foxtel Media launches its biggest Summer of Cricket.
by Mediaweek – Oct 14, 2025
Innovation and new experiences to be found in 2025's Summer of Cricket on Fox Sports and streaming on Kayo
Foxtel's Adam Howarth on the Summer of Cricket, delivering every ball of The Ashes, India tour, BBL and WBBL live- with new tech features and talent integrations.
by Dan Barrett – Oct 13, 2025
Foxtel owner DAZN charts a path to profitability as it further invests in sports rights deals like the upcoming NRL package
European sports streamer DAZN, which owns Foxtel, is set to reach profitability following an investment last year by billionaire Len Blavatnik.
by Dan Barrett – Oct 9, 2025
Disney+ signs on as presenting partner for NBL Ignite Cup
Disney+ will be the presenting partner for the inaugural Hungry Jack’s NBL Ignite Cup, which tips off on October 8 with $400,000 in prize money.
by Mediaweek – Oct 7, 2025
Chemist Warehouse extends NRL partnership through to 2029
Chemist Warehouse has renewed its agreement with the NRL, extending its role as Official Pharmacy Partner across the men’s and women’s premierships until the end of the 2029 season.
by Mediaweek – Oct 3, 2025
Gravity Media to deliver 350 hours of live cricket this summer
Gravity Media will produce more than 350 hours of coverage across the 2025–26 summer of cricket in partnership with Cricket Australia, using new remote broadcast innovations.
by Mediaweek – Oct 2, 2025
Kayo Sports delivers record AFL streaming audiences in 2025
Fans streamed 7.37 billion minutes of footy across the season, boosted by Fox Footy’s expanded rights deal and 4K coverage.
by Natasha Lee – Sep 2, 2025
Supercars signs record-breaking broadcast deals with Foxtel and Seven
Executives say the agreement comes at a pivotal time for the sport.
by Natasha Lee – Sep 2, 2025
Knobby named official underwear supplier and brand partner for Australian Olympic Team
Knobby has entered a brand partnership with the Australian Olympic Committee as the official underwear supplier for the Milano Cortina 2026 Winter Olympics and Senegal 2026 Youth Olympic Games.
by Mediaweek Admin – Aug 22, 2025
NBL extends ESPN broadcast deal with Disney+ integration, along with 10 FTA extension
The NBL has extended its media rights deal with ESPN, ensuring every game of the 2025–26 season will be available live on Disney+ alongside traditional platforms.
by Dan Barrett – Aug 20, 2025
News Corp Australia and AFLW revive mX as new wX publication
To celebrate AFLW's 10th season, News Corp Australia has partnered with the league to launch wX, a modern reimagining of the iconic mX newspaper.
by Mediaweek – Aug 14, 2025
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