Chemist Warehouse has extended its long-running partnership with the National Rugby League (NRL), continuing as the Official Pharmacy Partner across the men’s and women’s premierships and representative events through to the end of the 2029 season.
The agreement, which began in 2018, now stretches into a second decade, with the retailer aligning its brand with rugby league’s performance, community and wellness values. The partnership covers major competitions as well as grassroots initiatives, ensuring national visibility across the sport.
As part of the renewed deal, fans will see the return of activations including the NRL Fan Zone, interactive experiences, exclusive offers and meet-and-greets with players. The activation strategy is designed to deepen engagement with supporters throughout the season.
“As a brand that’s all about being accessible, energetic and committed to wellness and performance, Chemist Warehouse is proud to continue our partnership with the NRL,” said Mario Tascone, Deputy CEO, Chemist Warehouse. “This decade-long alliance speaks to the strength of our relationship and our shared values. We’re excited to keep delivering value, connection and wellness to the rugby league community, from grassroots to grand final.”
NRL chief executive Andrew Abdo welcomed the extension, highlighting the retailer’s role in bringing activations to life. “Chemist Warehouse have been partners of the game since 2018, they are great investors, enabling a lot of activations for young people. Chemist Warehouse is all about wellness, wellbeing and health and that is what sport is about, so it’s a great fit with rugby league. They have extended with us for another four years which will take it to over ten years together and we are really grateful for the investment that they have put into the game,” he said.
The partnership underscores the role of health and wellness in sporting performance and community connection, with Chemist Warehouse expected to deliver further brand-led activations across the next four seasons.
Top image: Andrew Abdo & Mario Tascone