Global performance brand Under Armour has announced a three-year partnership with the NSW Waratahs, becoming the official high-performance apparel supplier for both the men’s and women’s programs across the 2026–2028 seasons.
Commencing 1 November 2025, the deal marks Under Armour’s first foray into Australian Rugby Union and will see the brand’s logo appear prominently across the Waratahs’ playing kits – including jerseys, shorts and socks – representing a new era for the team’s on-field identity.
Fernando Reani, Under Armour Australia Country Manager and Head of Sales South APAC, said the partnership reflects a shared commitment to performance innovation at an exciting moment for the code.
“Under Armour is proud to partner with the NSW Waratahs, empowering athletes to train harder, move faster and perform at their best,” Reani said. “The Waratahs are one of the country’s most iconic rugby teams, with an exciting playing group that includes several Wallabies. As we look ahead to a Rugby World Cup on home soil, we couldn’t be more proud to back a team that embodies the passion and performance that make rugby so special.”
The Under Armour logo on the Waratah’s kit
Driving performance on and off the field
Adam Fulepp, General Manager of the NSW Waratahs, said the collaboration goes beyond apparel. “This partnership with Under Armour is about performance, pride, and pushing the limits,” Fulepp said.
“Under Armour shares our values of innovation, excellence and passion for rugby. This collaboration allows us to elevate the entire Waratahs experience for players and fans.”
Players have already begun testing the new range, designed to handle the rigours of elite rugby. “Having gear that lets me move freely, train harder, and push my limits makes a real difference,” said Charlie Gamble, NSW Waratahs player. “Every tackle, pass, and sprint counts, and Under Armour understands what it takes to perform at the top level.”
Fan connection and commercial rollout
The partnership also includes co-branded marketing and fan engagement initiatives aimed at strengthening the Waratahs’ connection with supporters. The collaboration extends Under Armour’s ongoing relationship with teamwear partner ISC Sport, which will oversee the production and distribution of the new apparel.
“ISC Sport is proud to play a central role in bringing Under Armour’s world-class performance innovation to Australian rugby,” said Jason Schulman, ISC Sport CEO and Managing Director. “We’re thrilled to help power the Waratahs into a new era, delivering gear that embodies the precision, durability and performance athletes demand at every level.”
The official Under Armour Waratahs jersey will be available from 27 November 2025 via shop.waratahs.rugby and underarmour.com.au.
Top image: NSW Waratahs players in the new Under Armour kit