Social Media
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Wippa and Galluzzo say 36 Months 'is not an attack on social media’
Mediaweek talks to the duo about next steps: “It wouldn't surprise me if the social media companies jumped first and said, 'absolutely, we'll play ball.'"
by Amy Shapiro – May 21, 2024
Exclusive: Wippa and Galluzzo launch 36 Months to raise social media age
The pro bono social change movement is supported by News Corp Australia and NOVA Entertainment.
by Amy Shapiro – May 20, 2024
40% of people care most about relatable content: Social Soup
"What we are seeing is the evolution of social content from a commercial point of view."
by Alisha Buaya – May 17, 2024
Roundup: OpenAI inks deal with Reddit, New Billie Eilish album, Lachlan Murdoch returns home
Michael Cohen’s testimony, Fico shooting, TV’s news bosses, NFL’s Netflix Christmas
by Mediaweek Admin – May 17, 2024
Ellie Rogers leaves Snap after a year as ANZ agency lead
"In order to better support the needs of our agency partners, we’ve restructured our local agency team."
by Alisha Buaya – May 14, 2024
Roundup: TikTok to auto-flag AI videos, WA printing price rise, Apple apologises for iPad ad
Meta, News Corp restructure, Google deal, Plan for Paramount, ABC multichannels
by Mediaweek Admin – May 10, 2024
Meta introduces enhanced image and text generative AI tools for advertisers
"These things are designed to make creative production a lot more seamless, a lot more efficient for advertisers."
by Alisha Buaya – May 9, 2024
AiMCO launches webinar on intricacies of influencer agreements
AiMCO council chair Tegan Boorman will lead the webinar.
by Alisha Buaya – May 8, 2024
Snapchat and Gelato Messina team up for Mates Day brand campaign
"Snapchat has always been different to social media, giving our community fun and creative ways to stay connected with their real friends."
by Alisha Buaya – May 7, 2024
'Ads are seen as content': How Pinterest is attracting Gen Z as it achieves record growth
"What we're seeing in Australia is our users save ad content, because they are ideas and it's absolutely relevant. That's why we're seeing that growth.”
by Tess Connery – May 6, 2024
Social media to reach $247.3bn in 2024 as dominant channel: WARC
Social platforms are now the largest channel worldwide by advertising investment, overtaking paid search last year.
by Alisha Buaya – May 3, 2024
Roundup: Elon Musk, Weekend Sunrise, Battle of Melbourne radio
News Corp, Streaming customers, MasterChef tribute, Orpheus Pledger
by Mediaweek Admin – Apr 29, 2024
'An absurd situation': The Nightly's De Ceglie argues social media platforms should be treated like publishers
Elon Musk has made headlines this week with his push to keep the vision of the near-fatal stabbing of a Sydney bishop mid-sermon up on X.
by Tess Connery – Apr 26, 2024
TikTok Aus: 'Zero evidence' app is national security risk as US Congress passes ban bill
Brett Armstrong: "There is zero evidence suggesting that TikTok is in any way a national security risk."
by Alisha Buaya – Apr 26, 2024
Meta launches virtual assistant for Australian users
"Australia and New Zealand are some of the first countries outside of the US to get access to Meta AI, and we can’t wait to see how it enhances people’s lives."
by Alisha Buaya – Apr 22, 2024
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