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Mushroom Connect becomes latest member of AiMCO
Mushroom Connect serves as a connection point between talent and brands.
by Alisha Buaya – Jul 11, 2024
Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
by Jasper Baumann – Jul 11, 2024
Allianz and Eleven launch 'Go Australiaahhh' in-stadium to inspire young Aussie athletes
"We’re proud to use this moment to cheer on the next generation of elite athletes and local sporting legends."
by Amy Shapiro – Jul 11, 2024
AiMCO to host Best of Cannes Lions webinar for members
Patrick Whitnall: "We want to continue to provide support for our content creators as they navigate this brave new world."
by Alisha Buaya – Jul 5, 2024
Subway becomes first major food brand to join AiMCO
Subway has used influencers as part of its overall marketing strategy for several years.
by Alisha Buaya – Jul 4, 2024
'Social media is an invaluable tool for our industry': Kieran Simpson on adapting to audience preferences
"Social media also allows us to foster deeper connections... that go beyond traditional broadcasting."
by Jasper Baumann – Jul 3, 2024
Melbourne Social Co to lead social media for Novotel and Ibis Styles Melbourne Airport
The agency will lead the development of the hotel’s social media strategy, as well as creating and delivering social media content.
by Alisha Buaya – Jul 2, 2024
Mango Communications wins made by Fressko
Age Conte: "We’ve had our eye on the Mango team for several years."
by Amy Shapiro – Jul 2, 2024
'We're not social media': Ajit Mohan on Snap as an alternative platform and the growing APAC region
"As a company, we've been rather coy for the longest time about calling out why we are different."
by Alisha Buaya – Jul 2, 2024
LinkedIn launches TikTok campaign to curb Tall Poppy Syndrome via Jack Nimble
"We need to change the narrative from competitive to collaboration, from envy to encouragement. And it needs to start at the top."
by Amy Shapiro – Jun 28, 2024
Pinterest launches board sharing tool
"Over 10 billion boards are curated globally by our half a billion monthly users, and now they can share dynamic videos of their favourite boards and top pins."
by Alisha Buaya – Jun 27, 2024
Snap Inc. sales lead Matt Coote departs after eight years
Ellie Rogers left the business in May after a year in the ANZ sales director role.
by Amy Shapiro – Jun 26, 2024
AiMCO to host webinar for creators on safely discussing mental health content
The free webinar will be held on Thursday 20 June, 11am-12pm.
by Alisha Buaya – Jun 19, 2024
25% of Aussies use social media as main news source, despite Meta claims
32% of Australians use Facebook for news, despite Meta saying news is "a small part of the Facebook experience for the vast majority of people."
by Jasper Baumann – Jun 19, 2024
'Preposterous': Meta responds to Michael Miller's Press Club address
The tech giant said it has “driven significant economic activity for Australian communities and businesses" following Miller's call for a legally binding 'social licence' to govern big tech.
by Tess Connery – Jun 6, 2024
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