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AiMCO to examine influencer inclusion in first diversity webinar
The webinar will feature a panel with TikTok creator Taz Zammit, Paralympian Ellie Cole, resilience coach Rhiannon Tracey, and Vivienne Smith from Elastic Group.
by Alisha Buaya – Apr 17, 2024
TikTok contributed $1.1bn to local GDP, 'paints optimistic year ahead'
77% of businesses surveyed said TikTok allowed them to reach new Australian audiences.
by Alisha Buaya – Apr 12, 2024
Meta launches new tools to safeguard young people from sextortion and online intimate image abuse
Mia Garlick: "We are focused on doing everything we can to stop these horrific scams."
by Alisha Buaya – Apr 11, 2024
Brands seek honesty over creativity and charisma: Snapchat and MAGNA
The study found creators who routinely shared personal experiences and engaged with their audience's comments were perceived as honest and authentic.
by Alisha Buaya – Apr 8, 2024
Instagram and Threads are limiting political content. This is terrible for democracy
This change not only signals Meta’s retreat from politics and news more broadly, but also challenges any sense of these platforms being good for democracy at all.
by Mediaweek Admin – Apr 2, 2024
Roundup: Twitter usage in US ‘fallen by a fifth’, Alone Australia, Dan Schneider responds
WSJ reporter Evan Gershkovich, Trump's media company, Community TV channels, Mark Geyer, Matthew Richardson
by Mediaweek Admin – Mar 27, 2024
Virtual influencers will grab 30% of influencer budgets: Ogilvy's Future of Social report
Richard Brett: "Social media remains as popular as ever, accounting for almost half of the time people spent on screens in 2023."
by Amy Shapiro – Mar 26, 2024
Roundup: Instagram limiting political content, Hamish and Andy on Hubbl campaign, Karen Webb
Taylor Auerbach, Australian Idol finale, Gordon Ramsay, Golden Globes, Ian Heads dies aged 81
by Mediaweek Admin – Mar 26, 2024
'Everyone laughed when I told them about this industry 10 years ago': Industry reacts to AiMCO salary report
Fabulate, Born Bred Talent, Patrick Whitnall, and Dan Openshaw weigh in on the recently-released report.
by Alisha Buaya – Mar 19, 2024
If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
by Alisha Buaya – Mar 18, 2024
Reddit launches free-form ads to connect organically to users
Free-form ads combines multiple media types, including image and video.
by Jasper Baumann – Mar 15, 2024
Albanese confirms 'no plans' to block TikTok in Australia
"We'll take advice, but we have no plans to do that. I think you've got to be pretty cautious."
by Alisha Buaya – Mar 15, 2024
Meta denies 'stealing' news content, says it drives $115m in traffic to publishers
Meta has claimed criticism of its recent decision to exit news deals shows a "misunderstanding of how news content works on Facebook".
by Alisha Buaya – Mar 14, 2024
Hayley Cochrane: Stop blaming creatives for the attention issue
It's time we confronted the root of the problem - the ad format - and explored new ways of serving up brand stories.
by Mediaweek Admin – Mar 14, 2024
APAC marketers see AI as more important to social media than international counterparts: Meltwater report
45% of respondents plan to invest less time on X, and more time on Instagram and LinkedIn.
by Jasper Baumann – Mar 12, 2024
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