Marketing

Australian media monitoring firm Truescope has the lead on competitors with innovative platform with AI at its core.

by Dan Barrett – Jul 21, 2025

You need to be quick to attend. The two-day event takes place on the Gold Coast on 28 and 29 July.

by Mediaweek Admin – Jul 18, 2025

Katrina Barry: 'He brings a wealth of international e-commerce experience, sharp commercial instincts, and a deep understanding of digital customer behaviour.'

by Alisha Buaya – Jul 17, 2025

'It’s a privilege to contribute to a tournament of this scale and significance.'

by Alisha Buaya – Jul 17, 2025

Kristy Rosser: 'Our global loyalty studies indicate that over 90% of Australians are part of a loyalty program, with 3 in 4 switching for live music perks alone.'

by Alisha Buaya – Jul 17, 2025

The consumer brand CRM Klaviyo has unveiled a public beta today for its new product delivering its clients conversational AI sales agents.

by Dan Barrett – Jul 16, 2025

Andrea Martens: '(Dr Kelly) brings an incredible wealth of experience and a unique combination of industry insight with deep expertise in AI ethics, governance, and human behaviour.'

by Alisha Buaya – Jul 15, 2025

Martin Filz: 'Marketers need to stay on top of these audience behaviours and motivations to think more holistically about what value looks like and where their audiences are making those judgments.'

by Alisha Buaya – Jul 15, 2025

Lachlan Brahe: 'Moving into its third year, this report demonstrates growth and enthusiasm for retail media whilst reminding us where we, collectively, need to lift our game.'

by Alisha Buaya – Jul 15, 2025

2.4 billion behaviour interactions every quarter are recorded by carsales.com.au. The online car marketplace explains how it used AI to improve use of that data.

by Dan Barrett – Jul 14, 2025

Mindbox is cementing its presence in Australia and the APAC region with the senior appointments of Brendan Dowling and Frazer Comley. The independent consultancy has 25 years of experience in…

by Alisha Buaya – Jul 14, 2025

'This survey helps us move beyond anecdotal evidence to build a clearer, data-led picture of how inclusive our industry truly feels today, and what needs to change.'

by Alisha Buaya – Jun 30, 2025

'We are committed to providing that performance, and that will take multiple forms as the models evolve and continue to improve.'

by Alisha Buaya – Jun 20, 2025

Chanel Clark: 'This isn’t networking for the sake of it. It’s support, conversation and connection that actually matters.'

by Alisha Buaya – Jun 17, 2025

Brand tracking platform Tracksuit have examined supermarket chain brand loyalty from Australian shoppers.

by Alisha Buaya – Jun 9, 2025