Latest stories
Smirnoff taps into Taylor Swift’s popularity with ‘Lavender Era’ beverage
"When we saw the line-up of incredible musicians and artists making their way to Aussie stages this year, we knew we had to get ready for it.”
by Mediaweek Admin – Feb 7, 2024
Special and Pepsi Max poke fun at Coke in new 'Tastes OK' campaign
"This latest campaign helps us reinforce our position as a challenger brand."
by Mediaweek Admin – Feb 5, 2024
New Pacific MD for NielsenIQ (NIQ) and increased focus on consumer panel
New roles at NIQ for Megan Treston and Pete Sheridan
by Mediaweek Admin – Feb 5, 2024
R/GA retains Toyota account following competitive pitch
“The automotive industry is at the cusp of a remarkable transformation."
by Mediaweek Admin – Feb 2, 2024
LEGO AUNZ names Justine McKenny as new senior director, head of marketing
McKenny replaces Angie Tutt who was senior director, head of marketing at the Lego Group for six years.
by Mediaweek Admin – Feb 1, 2024
Victoria Bitter launches its first major campaign via The Monkeys, 'Means More'
"Showing that a hard earned thirst doesn’t just take brawn, it also takes skill."
by Mediaweek Admin – Jan 30, 2024
Meerkats team with property expert Andrew Winter in Compare the Market campaign, via in-house agency
The campaign comes via Compare the Market's in-house agency, lead by CMO Andrew Holt.
by Mediaweek Admin – Jan 29, 2024
30% of Australians are more likely to purchase lamb after MLA summer campaign, according to YouGov
Meat & Livestock Australia's (MLA) 'Generation Gap' Summer Lamb campaign was launched earlier this month, January 2024.
by Mediaweek Admin – Jan 25, 2024
BIG4 expands 'GO BIG' platform via Pangea with top tips for an authentic Aussie holiday park experience
"The natural next step was to continue that GO BIG feeling beyond the booking moment."
by Mediaweek Admin – Jan 25, 2024
Leukaemia Foundation tackles lagging interest in World's Greatest Shave with brand overhaul
Adam Wise: “There's a lot of emotion built into the campaign."
by Amy Shapiro – Jan 25, 2024
Google Pixel joins forces with 72andSunny as official Smartphone and Camera partner for Australian Open
The campaign follows the launch of the Google Pixel 8 Pro in October 2023.
by Mediaweek Admin – Jan 24, 2024
Australian Government launches 'Beforeplay' campaign via Ogilvy to tackle rising STI rates
"This is an important health issue, not a taboo topic."
by Mediaweek Admin – Jan 22, 2024
Global spend on influencer marketing to reach USD $22 billion, according to latest HypeAuditor report
"Marketers need to continue to be vigilant of the impact of fraud."
by Mediaweek Admin – Jan 18, 2024
Andre Agassi trades iconic mullet for savings in Special's latest Uber campaign
"We make no apologies."
by Mediaweek Admin – Jan 18, 2024
ACERO shakes celebrity fitness image in 'Realise Your Potential' campaign with Wellcom
"There is a quietness about this film, capturing moments that are louder than words."
by Mediaweek Admin – Jan 17, 2024
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