Latest stories
AiMCO's Patrick Whitnall on influencer marketing being taken seriously
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
by Alisha Buaya – Mar 1, 2024
Tinder celebrates LGBTQIA+ love with the Big Tinder Wedding campaign
The campaign will run across paid, social, influencer, owned, in-app and feature in earned media.
by Mediaweek Admin – Feb 28, 2024
Kim Portrate: Does investing in OOH at the expense of TV make campaigns less effective?
"If you want to get a quality profitable outcome, you need to invest in good-quality media."
by Mediaweek Admin – Feb 28, 2024
DDB Sydney launches first brand campaign for Volkswagen in seven years
Matt Chandler: "We wanted to tell a very simple story, beautifully."
by Mediaweek Admin – Feb 26, 2024
Netflix launches 'Tudunny' pop-up in response to YouGov findings
According to YouGov 21% of Australian audiences admit to watching Netflix while in the restroom.
by Mediaweek Admin – Feb 22, 2024
San Remo releases first work with Emotive, revamps 23-year-old 'We're Family' brand platform for next generation
"It's classic brand building.”
by Mediaweek Admin – Feb 22, 2024
How Samsung found “main character energy” to challenge Apple prison
"The last Apple launch was the pinnacle of when people were really questioning what the difference is between the phones."
by Amy Shapiro – Feb 22, 2024
Musashi launches 'Game Day' campaign via Joy as it looks to shift brand image beyond bodybuilding roots
The campaign aims to resonate across major sports like MMA, NRL, AFL, Cricket, and Rugby.
by Mediaweek Admin – Feb 21, 2024
Sound Story appoints Kirsty Rivers as industry relations director, adds Vivienne Kelly and Maddie Koczanowski to team
"A fierce advocate and champion for the Australian music ecosystem."
by Mediaweek Admin – Feb 20, 2024
Alinta Energy rolls out 'True Power' brand platform via BMF amid greenwashing crackdown
The move comes at a time where discussions surrounding greenwashing in the advertising industry have been intensifying.
by Mediaweek Admin – Feb 20, 2024
Thinkerbell joins cool water trend with 'Water Can' brand launch
"A fun step into co-ownership of brands and product design for Thinkerbell."
by Mediaweek Admin – Feb 19, 2024
Publicis Media Exchange ANZ announces partnership with Ehrenberg-Bass Institute for Marketing Science
"Vital to our vision as a means to continually provoke and challenge our thinking."
by Mediaweek Admin – Feb 16, 2024
How Visa is helping athletes become creators to leverage its brand in 2024
"Alongside music entertainers and cultural trailblazers, athletes drive the creator economy."
by Amy Shapiro – Feb 13, 2024
Paralympics Australia unveils 'Imagine What We Can Do' campaign via Publicis Worldwide
"We’re aiming to engage sports organisations, coaches, businesses and all levels of government to make the change needed."
by Mediaweek Admin – Feb 9, 2024
Super Bowl ads of 2024: Squarespace, Uber Eats, Mountain Dew, BMW, BIC
Super Bowl LVIII advertisers are spending an average of $7 million for a 30-second spot.
by Mediaweek Admin – Feb 9, 2024
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