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Marketing

Latest stories

Coca-Cola signs Rugby World Cup and Rugby Australia deals
Marketing

Coca-Cola signs Rugby World Cup and Rugby Australia deals

Coca-Cola will partner with Men’s Rugby World Cup 2027 and Rugby Australia ahead of the tournament’s Australian return.

by MediaweekJun 24, 2026

Meta launches AI smart glasses in Australia
Technology

Meta launches AI smart glasses in Australia

The range starts at AUD $469 and includes a Kylie Jenner-designed frame.

by MediaweekJun 24, 2026

Tinder and TikTok partner on new reality dating series
Marketing

Tinder and TikTok partner on new reality dating series

'Double Date Island' will premiere its first full season on TikTok this summer.

by MediaweekJun 23, 2026

Yahoo DSP launches Agent Network for advertisers
Marketing

Yahoo DSP launches Agent Network for advertisers

Yahoo DSP’s Agent Network connects advertisers with partner-built AI agents across campaign planning, activation, creative and measurement.

by MediaweekJun 19, 2026

Afterpay Arena unveils design-led venue overhaul
Marketing

Afterpay Arena unveils design-led venue overhaul

There are redesigned hospitality spaces, foyer screens and Square-powered commerce.

by MediaweekJun 19, 2026

Reflections Holidays goes big on TV as travel jitters bite
Brand Campaigns

Reflections Holidays goes big on TV as travel jitters bite

The NSW holiday park group used fortnightly consumer research to shape a campaign built on inspiration, not discounts.

by MediaweekJun 16, 2026

WPP Media forecasts 7.4 per cent Australian ad growth
Advertising

WPP Media forecasts 7.4 per cent Australian ad growth

Retail media, search and social are set to drive Australian advertising growth in 2026.

by MediaweekJun 16, 2026

MiQ expands Sigma capabilities in Australia
Marketing

MiQ expands Sigma capabilities in Australia

MiQ has expanded Sigma with new planning, measurement and activation tools for Australian and New Zealand marketers.

by MediaweekJun 12, 2026

What the runway really tells us: AFW 2026 and the new consumer
Opinion

What the runway really tells us: AFW 2026 and the new consumer

Those runways tell us something far more useful than what Australians will be wearing this winter.

by Sharon WilliamsMay 22, 2026

Culture Kings’ blueprint for kicking the retail sugar high
Marketing

Culture Kings’ blueprint for kicking the retail sugar high

Culture Kings ANZ president Justin Hillberg speaks at Klayvio’s K:SYD 2026 on how the brand ditched discount codes for AI.

by Duane HatherlyMay 21, 2026

Jeff Purser on the hidden patterns behind how people say yes
Opinion

Jeff Purser on the hidden patterns behind how people say yes

Producer Jeff Purser reveals hidden patterns of influence and persuasion in his latest book.

by Jeff PurserMay 14, 2026

The Trade Desk revenue rises 12 per cent
Marketing

The Trade Desk revenue rises 12 per cent

The ad tech platform reported about A$953 million in March quarter revenue as agency scrutiny over fees continues.

by MediaweekMay 8, 2026

The massive privacy risk you’re not aware of in Privacy Awareness Week
Opinion

The massive privacy risk you’re not aware of in Privacy Awareness Week

Google is quietly streamlining the way data permissions work across the web in a bid to simplify its systems.

by Paul HewettMay 5, 2026

IAB report finds affiliate marketing lifts revenue for brands
Marketing

IAB report finds affiliate marketing lifts revenue for brands

Research points to rising investment, publisher revenue growth and mounting pressure to adapt to AI-driven discovery.

by MediaweekApr 21, 2026

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