Latest stories
Spacenow is making pop-up stores cheaper, easier and essential
Renting a store for a week, not a decade. Spacenow says demand for pop-ups and activations is up 60%.
by Staff Writer – Sep 3, 2026
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Australia’s AI marketing benchmark goes global with US push
The US will become the first international market for Australia-born GCAM, with findings due later this year.
by Tom Gosby – Sep 2, 2026
News Australia pitches advocacy as brand growth strategy at Beyond’27
Beyond’27 framed trust as a commercial issue as News Australia expanded its advocacy program and appointed four Impact Editors.
by Tom Gosby – Sep 2, 2026
New platform Thread launches to fix marketing’s ‘memory’ problem
The New Zealand-founded martech platform is launching across Australia and New Zealand with DB Breweries and ANZCO Foods among users.
by Tom Gosby – Sep 1, 2026
ChatGPT Ads hits US$1 billion run rate in under 200 days
OpenAI says ChatGPT Ads crossed a US$1 billion annualised run rate less than 200 days after launch.
by Tom Gosby – Sep 1, 2026
Officeworks taps Snapchat as Zitcha targets Gen Z retail spend
Officeworks is the first Zitcha-powered retailer globally to activate Snapchat offsite advertising, launching with a Microsoft campaign.
by Tom Gosby – Aug 25, 2026
HBO Max casts Harry Potter spell over Sydney post office
The streamer is turning Sydney GPO into a Harry Potter Owl Post experience for one weekend.
by Tom Gosby – Aug 25, 2026
Retail media hits $200bn as ad overload threatens growth
WARC warns slowing growth and crowded retail platforms could undermine shopper experience and campaign effectiveness.
by Staff Writer – Aug 19, 2026
Ageism drains ad talent as $183m freelance spend heads offshore
EAT and Unjumble want to redirect offshore freelance spend by connecting experienced ad talent with Australian SMEs.
by Tom Gosby – Aug 17, 2026
Taste and Coles turn weekly dinner squeeze into shoppable campaign
Savvy Kitchen targets Australians balancing food costs, convenience and time with recipes that move directly from inspiration to cart.
by Tom Gosby – Aug 17, 2026
Telstra trims $19m from advertising bill as profit climbs
Telstra’s promotion and advertising expense fell 6.6 per cent to $267 million as FY26 profit rose 2.7 per cent.
by Tom Gosby – Aug 13, 2026
AiMCO goes bigger for 2027 Summit with VIP breakfast
The influencer industry body is moving to the Roundhouse, adding new VIP experiences and opening member submissions.
by Tom Gosby – Aug 11, 2026
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ADIA & Research Society propose merger as AI pressure mounts
ADIA and The Research Society want one peak body to represent Australia’s research, data and insights sector.
by Tom Gosby – Aug 11, 2026
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carsales puts Westpac finance inside the private car hunt
Private car buyers on carsales and RedBook can now access Westpac finance information while browsing listings.
by Staff Writer – Aug 9, 2026
Can your ambassador beat Robert Irwin? Talent Index opens to brands
Brands can now nominate talent for independent consumer testing in the 2026 Australian Talent Index.
by Tom Gosby – Aug 9, 2026
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