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ThinkTV reports total TV advertising revenue is up $4.1 billion for 2022
ThinkTV CEO: "Total TV had a solid year, despite the last six months reflecting broader macro-economic conditions"
by Mediaweek Admin – Feb 6, 2023
SMI reports ad spend in 2022 jumps 6.9% as agencies book ads worth $9b
SMI’s Jane Ractliffe: ‘In the past 10 years the value of the ad market has grown by a remarkable 39.4%’
by Mediaweek Admin – Feb 2, 2023
Rob Brittain on how marketers should respond if there is economic downturn next year
Brittain is a strategic advisor to CMOs, focused on enabling enterprise-wide marketing effectiveness capability
by Mediaweek Admin – Dec 20, 2022
Meltwater executive director David Hickey shares his outlook on the rise of the creator economy
Hickey also spoke about how influencer advertising is taking over traditional formats
by Alisha Buaya – Dec 8, 2022
Magna Global Forecast finds Australia's advertising economy will reach $23.5 billion in 2023
The overall forecast revealed traditional media is resilient through economic uncertainty but that social media stalled
by Mediaweek Admin – Dec 5, 2022
IAB finds the digital advertising industry continues to grow despite macroeconomic uncertainty
The industry reached $3.455 billion, an increase of 6.5% in 2021
by Mediaweek Admin – Nov 30, 2022
Ebiquity and Scope3 study reveals the cost and impact of digital advertising on the environment
The joint study revealed that 15.3% of their advertising spend is wasted on inventory that generates no value
by Mediaweek Admin – Nov 25, 2022
IAB Australia and PwC find digital advertising contributes $94 billion to GDP
The new report also found the industry is responsible for supporting over 450,000 jobs
by Mediaweek Admin – Nov 23, 2022
LinkedIn study finds CMOs are under pressure to prove ROI amidst economic uncertainty
Of the CMOs interviewed globally, over 2 in 5 (45%) are financially preparing for tough times ahead
by Mediaweek Admin – Nov 18, 2022
SMI September: Australia's advertising market shrugs off global uncertainty
Advertisers increased their media investment in September, with total ad spend growing 6.6% to $774.9 million
by Mediaweek Admin – Nov 3, 2022
$74 million wasted in digital media ad spend, Next&Co report finds
•Digital ad waste sits at 40 per cent of audited spend
by Mediaweek Admin – Oct 5, 2022
Optus competitors increase ad spend as the embattled telco stops marketing
• Optus dropped ad spend from almost $55,000 on 21 September to under $5,000 on 22 September
by Mediaweek Admin – Oct 5, 2022
IAB report says Australian digital advertising market reached $13.9billion in FY22
• The new data also highlights modest growth of 10.6% in the June quarter
by Mediaweek Admin – Sep 5, 2022
Why client outcomes and headless commerce are the future for News Corp Australia
• Pippa Leary: "The smart players are looking at FY23"
by Tess Connery – Aug 30, 2022
Nielsen unveils the Biggest Ad Spenders for the first half of 2022
• Clive Palmer’s Group of Companies came in at number six on the list
by Mediaweek Admin – Aug 18, 2022
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