Adspend
Latest stories
Pathmatics data reveals digital ad spend of Australian brands in the first half of 2022
• Menulog took the top spot, spending more than $23million
by Mediaweek Admin – Jul 19, 2022
Next&Co Digital Media reveals advertisers wasted $94.3 million in ad spend
• The most digital ad spend wasted in Q2 was on Google at $38 million
by Mediaweek Admin – Jul 19, 2022
Dentsu report predicts global ad spend increase of 8.7% in 2022
• In Australia, the market is forecasted to hit 6.7% year-on-year growth
by Mediaweek Admin – Jul 14, 2022
Government ad dollars help drive FY 2022 ad spend to record level
Ad demand lifts 2.8% in March, Digital Audio and Cinema big growers
by Mediaweek Admin – May 3, 2022
ThinkTV: What we learned about video advertising in 2021
There’s a bit to cover in these insights we share – so grab the popcorn and settle in
by Mediaweek Admin – Dec 8, 2021
Zenith forecasts Australian adspend +9.1%, but lockdowns will impact result
Digital ad share climbs, ecommerce and online video fuel growth, TV ad cost rises
by Mediaweek Admin – Jul 26, 2021
SMI March: Adspend roars into recovery plus April & May forwards strong
Early bookings for April and May show growth of more than 20%
by Mediaweek Admin – May 4, 2021
Broadcasters unveil new research that reveals how ad spend triggers demand
Payback Series demonstrates TV’s ability to generate demand for Australian businesses
by Mediaweek Admin – Feb 24, 2021
Global adspend to grow by 4.2% in 2015
ZenithOptimedia midyear adspend forecast +1.9% for 2015, most growth from digital
by Mediaweek Admin – Jun 22, 2015
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