Adspend
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Government ad spend continues to ramp up as election date now set
Outdoor, radio and print lead growth in Feb, buoyed by a 46% surge in the government category.
by Emma Shepherd – Apr 2, 2025
Nielsen Ad Intel 2024 Advertising Spend Report reveals nation’s top spenders
Monique Perry: 'Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay ahead of their competition.'
by Emma Shepherd – Mar 3, 2025
Digital, outdoor, and cinema propel growth in CY2024: SMI
Jane Ractliffe: 'The increasing spend on video/streaming sites has shifted the landscape significantly.'
by Emma Shepherd – Feb 3, 2025
Commonwealth Bank was the highest ad spending financial service brand in FY23-24: Nielsen
CommBank was followed by ANZ and Westpac.
by Jasper Baumann – Oct 3, 2024
Paris Olympics boost ad demand at Nine and QMS: SMI August
Cinema outperformed the market with revenue growth of 58.2%, while traditional Magazine spending was up a healthy 8.9%.
by Mediaweek Admin – Oct 1, 2024
Guideline SMI July 2024: Paris Olympics boosts ad revenue for Nine Entertainment, softer elsewhere
The value of total bookings is back 7.8% from last year's record level of July ad spend.
by Alisha Buaya – Sep 2, 2024
Internet ad spend rises 9.7% to reach $15.6 billion: IAB
Gai Le Roy: "Marketers continue to increase their investment in reaching audiences across a range of digital advertising environments."
by Alisha Buaya – Sep 1, 2024
Ad demand down 1.1% in June, OOH jumps 14.2%: Guideline SMI
"Outdoor is clearly the media of the moment as it’s delivered record levels of ad spend for the June month, the second quarter, the calendar year-to-date and financial year periods."
by Alisha Buaya – Aug 2, 2024
Next&Co: Advertisers waste record $123 million in digital ad spend
Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list among media channels.
by Amy Shapiro – Jul 15, 2024
Outdoor media up 1.6% as regional TV and radio stay flat: Guideline SMI
Calendar year-to-date results show the market is back just 2.1%.
by Alisha Buaya – Jul 2, 2024
Local ad revenue to grow by 7.3% to $28.9bn: Magna
Magna predicts TV budgets will stabilise thanks to the Olympics, growing by 0.2% following last year's 2.3% drop.
by Alisha Buaya – Jun 17, 2024
Aussie ad revenue to reach $23.5bn despite economic challenges: GroupM
Melissa Hey: "Retail media is seeing accelerated growth ... while the decline of linear TV is slowing."
by Alisha Buaya – Jun 13, 2024
Indie media agencies forecast 10-20% ad spend growth
Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.
by Alisha Buaya – Jun 11, 2024
Youi tops adspend for insurance brands: Nielsen
The insurance sector invested more than $446m in advertising, a 6% year-on-year increase. Travel insurance grew 120% year-on-year.
by Jasper Baumann – Jun 6, 2024
Total online ad spend reaches $3.74bn in Q1: IAB Australia
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
by Alisha Buaya – Jun 5, 2024
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