Creativity
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The Ads That Made Us: Too Many Rabbits, Dikembe Mutombo, Evolution
This week: Larissa Ozard, Josh Gurgiel, and Lucinda Boden.
by Tess Connery – Jun 14, 2024
Climate Dr Certificate, Plastic Forecast, WoMen's Football: Creatives' Cannes contenders from other agencies
What are the local and global Cannes frontrunners? A handful of top creatives pick the top work that's not their own.
by Amy Shapiro – Jun 13, 2024
Shift 20, The Daily Issue, and a mo DNA kit: Agencies' Cannes contenders
Top creatives from Special, Innocean, Dentsu Creative, and DDB Group Melbourne weigh in on the campaigns from their agencies they think will win big at Cannes.
by Amy Shapiro – Jun 13, 2024
Emotive activates The HOKA FlyLab for Global Running Day
Rebecca Gelao: "This activation really captured the Sydney running community’s imagination."
by Amy Shapiro – Jun 12, 2024
The Hallway launches latest work for GWM, 'Out there awaits'
Simon Lee: "There’s a voice inside all of us that sometimes urges us to escape from the confines of our daily lives."
by Amy Shapiro – Jun 12, 2024
Hipages overhauls brand via FutureBrand Australia
Nick Ellery: "Our business transformation was the catalyst for evolving the hipages brand."
by Amy Shapiro – Jun 12, 2024
Equip Super launches 'Don't be Shy' retirement campaign via cummins&partners
Sean Cummins: "I know personally that you don't want to feel silly and timid about the issue."
by Amy Shapiro – Jun 11, 2024
Allianz and Howatson+Co launch 'Go Australiaahhh' Olympics campaign
Renee Hyde: “This campaign captures the joy of celebrating our country’s best."
by Amy Shapiro – Jun 11, 2024
Supercars and Pizza Hut allow fans to redesign Macauley Jones' Chevrolet Camaro
"Integrating Pizza Hut ordering into the Supercars app is a groundbreaking development that enhances the race day experience."
by Jasper Baumann – Jun 11, 2024
Dig launches brand campaign for Australian Pork with Ramón Jamón
The new work breathes life into the long-standing 'Get Some Pork on Your Fork' platform.
by Jasper Baumann – Jun 11, 2024
UNIQLO launches digital activation for HEATTECH in Melbourne CBD via 1000heads
As commuters walked through the shirt, they were blasted with hot air from the infrared heaters, emulating the feeling of HEATTECH products.
by Jasper Baumann – Jun 11, 2024
Tooheys raises a stubby to teams around NSW via Thinkerbell
It's the first time the jingle has been performed by real people, featuring a cast of teams from all corners of the state.
by Jasper Baumann – Jun 5, 2024
Audible launches first global brand marketing campaign
"It was crucially important to identify a precise voice and marketing approach to appeal to our expansive listening audience."
by Alisha Buaya – Jun 3, 2024
HCF and Clemenger BBDO invite members to join 'Value Ads' campaign
Tatiana Papavero: "We needed to hone in on the value members are seeking in a meaningful way."
by Amy Shapiro – Jun 3, 2024
AFL launches 'Break the Aussie Rules' via TBWA
Kylie Rogers: “The most authentic way to engage with new fans is to create meaningful connections with people and acknowledge and celebrate what makes them unique."
by Amy Shapiro – May 31, 2024
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