Creativity
Latest stories
ALDI launches 'ALDIcore' campaign with Ogilvy PR, BMF, and Zenith
Jenny Melhuish: "At its core this campaign celebrates the delight and diversity in our community."
by Amy Shapiro – Jul 2, 2024
Emotive launches campaign for Google starring Aussie icon Sharon Strzelecki
Magda Szubanski: "The fact that Shaz is helping her fellow entre-prenuers… well I think that’s exactly the type of person she is!"
by Amy Shapiro – Jul 2, 2024
TBWA\Sydney launches latest work for mycar Tyre & Auto, 'Get the care you deserve'
Simon Hayes: "We’re proud to say it doesn’t get much more retail than this."
by Amy Shapiro – Jul 1, 2024
Adobe Content Hub with Adobe Experience Manager available across applications
Loni Stark: "Adobe Content Hub jumpstarts this process by providing a user-friendly interface for any individual to find and remix brand relevant assets."
by Alisha Buaya – Jul 1, 2024
We Are Social and Samsung partner on creator-led music video for Tate McRae
The videos were filmed at McRae's concerts in Spain and Portugal, bringing together creators who documented their travels and the concert atmosphere.
by Alisha Buaya – Jun 28, 2024
Dove recreates 2004 'for Real Beauty' campaign in pledge against AI
“Dove has always stood for real beauty, and our commitment to never using AI in our ads underscores our dedication to authenticity."
by Amy Shapiro – Jun 28, 2024
Mad Mex and Liquid Death bring back the 1kg Big Burrito via Connecting Plots
Customers taking on the Big Burrito combo challenge can enter to win a grand prize: a burial plot in a cemetery.
by Amy Shapiro – Jun 27, 2024
Coles launches budget-friendly 'Simply' range via the thrills
Kate Richardson: "The cost-of-living crisis has impacted households across Australia, so we wanted to bring some positivity back to the weekly grocery shopping experience."
by Amy Shapiro – Jun 27, 2024
Houston Group unveils brand refresh for PCYC NSW, ‘Belong somewhere life changing’
Stuart O’Brien: "The ability to contemporise such a significant community brand is a really important opportunity."
by Amy Shapiro – Jun 26, 2024
Cadbury celebrates sporting volunteers with Gen AI campaign via Ogilvy
Hilary Badger: "The interesting paradox here is this great array of tech used to honour something very humble.”
by Amy Shapiro – Jun 25, 2024
amaysim tells Aussies to ditch their 'Hellco' via Cocogun and Avenue C
"The Escape Plan is a fun, light-hearted reminder to Aussies that they sure as hell don’t need to stay stuck in the fiery pits of Hellco."
by Jasper Baumann – Jun 20, 2024
Spinach transitions Coles Express to Reddy Express
In January, Spinach was appointed to brand strategy, creative comms development, and campaign production for the transition.
by Jasper Baumann – Jun 19, 2024
Slingshot and The Works launch new dog food with Nine TV show
The centrepiece of the campaign is a four-part TV series on Nine hosted by David Campbell, featuring celebrity guests and dog owners like Paul Gallen.
by Jasper Baumann – Jun 18, 2024
Felix Mobile launches brand platform and 'spokes-tree' via Thinkerbell and Starcom
Part tree, all puppet, Felix is the brand’s new ‘spokes-tree’.
by Jasper Baumann – Jun 14, 2024
DDB Melbourne thinks 'You're better off with British Paints'
The campaign uses dry, Aussie humour to prove that anyone can make a smart choice for their painting project when using British Paints.
by Jasper Baumann – Jun 14, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.