Creativity
Latest stories
Anytime Fitness launches 'Find Your Fit' audio campaign via The Hallway
Caitlin Bancroft: "This is a great opportunity to evolve our Find Your Fit platform in a fun and contextual way."
by Amy Shapiro – May 30, 2024
Ex-Meta creative Jay Morgan launches POPULA brand agency
On creating work that starts with mobile and extends from there: "We don’t know of any other creative agencies offering this approach."
by Amy Shapiro – May 30, 2024
Australian Children’s Music Foundation relaunches brand via Guts Creative
The partnership was facilitated by adland's social purpose organisation UnLtd.
by Amy Shapiro – May 30, 2024
NRL partner Youi launches platform, 'Footy. Made by Fans.'
"We wanted the platform to deliver something of real value to footy fans and tangibly demonstrate Youi’s connection to the game."
by Amy Shapiro – May 30, 2024
Today the Brave wins Westmead Fertility Centre
Celia Wallace: “We are ready to flex our full service offering, showcasing the quality, accessibility and innovation of the centre."
by Amy Shapiro – May 29, 2024
The Benevolent Society launches second work with Jack Nimble
"Charity content can drift into the depressing and spend too much time on the problem."
by Amy Shapiro – May 29, 2024
Bastion creates Future Flood simulation project for NSW SES
"A powerful message we believe will resonate and change behaviour."
by Amy Shapiro – May 28, 2024
BMF spearheads national ‘Consent Can’t Wait' campaign for DSS
Aventi: "As long as we continue to hold our questions about consent silent – as long as we don’t know the answers – the next generation will too."
by Amy Shapiro – May 27, 2024
Sydney Water launches 'Toilet Blockers Anonymous' via It's Friday
"It’s not often you get to communicate a message that’s serious but also so awkward, it’s tailor-made for comedy."
by Amy Shapiro – May 27, 2024
Thinkerbell revamps Dan Murphy's brand platform with first work since 2022
The new platform is likely to be Thinkerbell's last work for the brand - the account is up for pitch and Thinkerbell has declined to participate.
by Amy Shapiro – May 27, 2024
Cleanaway taps alt/shift/ for ‘A Throwaway Decision’ safety campaign
45% of Australians don’t know where to go to dispose of batteries, according to Cleanaway's Recycling Behaviours report.
by Amy Shapiro – May 23, 2024
'Things just got feisty' at Macca's in campaign via DDB Sydney and Shift 20
Lancy Huynh: "We know spice lovers come from a range of different backgrounds, so it was important that we reflected that in our campaign creative."
by Amy Shapiro – May 22, 2024
National Breast Cancer Foundation unveils brand strategy via FutureBrand
The work for NBCF comes as a pro bono commitment from FutureBrand Australia.
by Amy Shapiro – May 22, 2024
History Will Be Kind wins Koskela pitch
Corinna Fawls: "Koskela is a true leader in circular innovation and creativity, changing the way we create and consume to lighten the load on our planet."
by Amy Shapiro – May 21, 2024
TAC and Clems launch ‘Driving tired? Wake up to yourself’ awareness campaign
Mike Ronkoske: "Now there’s a BAC for sleep – less than 5 hours sleep could kill you. It’s a rule to live by."
by Amy Shapiro – May 21, 2024
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