Brands
Latest stories
Surf’s up, Barbie: Aussie Stephanie Gilmore gets the doll treatment
Come on Barbie, let's hang ten.
by Natasha Lee – Mar 6, 2026
Boral launches 80th anniversary campaign with 3rdspace
Boral marks 80 years with a sustainable, human-centric campaign by 3rdspace, focusing on everyday Australians.
by Mediaweek – Mar 5, 2026
QV launches first-ever global campaign with 'Those That Do'
The brand will be expanding across key international markets.
by Natasha Lee – Feb 26, 2026
CMO Spotlight: AiMCO's Patrick Whitnall on why the creator ‘Wild West’ is dead
The AiMCO Managing Director discusses the evolving creator economy, and the impact of AI.
by Mediaweek – Feb 26, 2026
IKEA returns to Australian Survivor: Redemption as major brand sponsor
It comes as Paramount continues to lean into high-engagement formats that deliver both broadcast scale and streaming growth.
by Natasha Lee – Feb 24, 2026
Uber appoints Ally Doubé as APAC Marketing Director
She's been with Uber for more than five years already.
by Natasha Lee – Feb 23, 2026
500 jobs in limbo as Barbeques Galore enters administration
It comes following what the retailer described as ongoing cash flow pressure.
by Mediaweek – Feb 13, 2026
Grill’d shifts into high gear with Oscar Piastri partnership extension
Next steps include a nationwide menu expansion and a strategic push into the FMCG retail sector.
by Duane Hatherly – Feb 12, 2026
Berlei says the quiet part out loud with perimenopause-led ‘I’m not hot’ campaign
Let's face it, perimenopause has a branding problem.
by Natasha Lee – Feb 9, 2026
L’Oréal Paris signs Asher Keddie as brand partner for Australia and New Zealand
The move sharpens the beauty giant’s push into confidence-led, midlife marketing.
by Natasha Lee – Feb 4, 2026
Toyota tops YouGov’s best brand rankings in Australia for 2026
Samsung, Google and YouTube were close behind.
by Mediaweek – Jan 30, 2026
Beyond The Valley’s 10th edition leans into Gen Z brand experiences
Bunnings, Smirnoff and Red Bull were among brands using on-site experiences to reach Beyond The Valley’s Gen Z crowd.
by Mediaweek – Jan 27, 2026
Nine locks in heavyweight sponsor line-up for Australian Open 2026
It's the most hotly contested commercial real estate of the summer.
by Natasha Lee – Jan 20, 2026
Alcaraz leads YoPRO’s high-performance Australian Open push
It will mark his first in-person activation with the brand.
by Vihan Mathur – Dec 12, 2025
IKEA launches 'IKEA, Everywhere' campaign for first Kiwi store
The campaign was curated by Havas Host and Mindshare NZ.
by Vihan Mathur – Dec 8, 2025
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