Nine has unveiled a sprawling roster of partners and sponsors for its broadcast of the Australian Open 2026, underlining the tournament’s status as the most hotly contested commercial real estate of the summer.
With major new brands joining returning partners, Nine is positioning this year’s 15-day Grand Slam as a full-ecosystem play, spanning broadcast, streaming, publishing and audio, as advertisers compete for attention during one of Australia’s few remaining mass-reach cultural moments.
A sponsor list that signals scale
The 2026 Australian Open broadcast will feature a broad mix of brands across categories, including realestate.com.au, Qantas, Amazon Prime, Uber Eats, Chemist Warehouse, ANZ, Bupa, Chubb Insurance, Peters Ice Cream, Google, Haier, Journey Beyond, Kia, L’Oréal and Visit Victoria.
Together, the line-up creates what Nine describes as a dominant commercial environment across the Summer of Tennis, at a time when marketers are increasingly selective about where they place big-budget bets.
Moving beyond traditional placements
Rather than relying solely on logo presence, Nine is doubling down on tech-led in-play integrations that feel native to the broadcast.
In a major debut, realestate.com.au will introduce new ‘Ball Tracking’ statistical technology, delivering additional match-play insights live between points.
Amazon Prime will own the ‘Fast Ace of the Match’ and ‘Fast Moments’, using speed-based highlights to reinforce its delivery proposition, while Google Pixel returns with contextually timed ‘Time to Switch’ creative aligned with players changing ends.
Returning fan favourites are also being refreshed. The ANZ Falcon Cam will now use 4D drone and Fly Cam technology to deliver bird’s-eye views of the precinct, while reinforcing ANZ’s 24/7 fraud protection message.
Peters Ice Cream will extend its presence beyond courtside, integrating with The Hundred with Andy Lee through branded questions and the popular Ace Tally ticker, blending content and sponsorship to drive in-program reach.
Nine leans into its integrated ecosystem
Andrew Cann, Nine’s National Commercial Director – Sport, said the Australian Open continues to deliver unmatched value for brands looking to connect with engaged audiences at scale.
“The Australian Open remains the undisputed heavyweight of the summer, offering our partners an unmissable opportunity to connect with millions of emotionally engaged Australians,” Cann said.
“For 2026, we have taken our integrated ecosystem to a new level, blending world-class broadcast innovation with deep storytelling across our Streaming and Broadcast, Publishing and Audio assets.”
He said the breadth of executions reflects how sponsors are increasingly using Nine’s platforms to push creative boundaries.
“We are incredibly proud to see both new and returning brands leveraging our platforms to drive such sophisticated and creative executions,” Cann said.
“This year’s line-up is a testament to the fact that Nine’s Summer of Tennis is the premier cultural moment that delivers a proven, unmatched uplift in brand metrics, and we look forward to helping all of our partner brands kick off the year with a Grand Slam performance.”
A crowded market
As advertisers fight harder for attention in a fragmented media landscape, the Australian Open remains one of the few events capable of delivering sustained reach, emotional engagement and multi-platform scale.
For Nine, the depth of its 2026 sponsor slate is not just a commercial win, but a signal to the market: when summer budgets are on the line, the Summer of Tennis still sits at the top of the shortlist.
The Australian Open 2026 will air live and free on Channel 9 and 9Now, with every match available in 4K, live and on demand, on Stan Sport.