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Junkee Media and Pinterest empower Gen Z Australians with 'Quiet Pride' content series
Brands

Junkee Media and Pinterest empower Gen Z Australians with 'Quiet Pride' content series

Junkee journalists Talecia Vescio and Ky Stewart discuss social issues and share their experiences of growing up queer in Australia.

by Mediaweek Admin – Mar 7, 2024

Australian Avocados campaign by Thinkerbell spurs national hunt for 'Avo King'
Agencies

Australian Avocados campaign by Thinkerbell spurs national hunt for 'Avo King'

The work is Thinkerbell's first for Hort Innovation since Mediaweek revealed it won the account

by Mediaweek Admin – Mar 7, 2024

'No one can tell brands how they should react': Will advertisers punish Meta for exiting news deals?
Brands

'No one can tell brands how they should react': Will advertisers punish Meta for exiting news deals?

Mediaweek asks: Does Meta pulling the pin have implications for advertisers?

by Alisha Buaya – Mar 6, 2024

Nissan introduces new visual identity in e-POWER campaign by Nissan United (TBWA)
Brands

Nissan introduces new visual identity in e-POWER campaign by Nissan United (TBWA)

Sarah Cajelot: "We kick-started the whole process by briefing the creative team in the vehicle."

by Mediaweek Admin – Mar 5, 2024

Bikesales launches 'A Lifetime of Bikes' campaign with Two Tractors
Brands

Bikesales launches 'A Lifetime of Bikes' campaign with Two Tractors

Since 2019, there has been a 72% increase in the number of motorcycle buyers in Australia, says Rafael Constantinou.

by Mediaweek Admin – Mar 5, 2024

Red Rock Deli teams up with Pnau for new single via Special
Brands

Red Rock Deli teams up with Pnau for new single via Special

Vandita Pandey: "Partnering with an artist like Pnau brings this message to life in an exciting new way that places the brand at the intersection of art, music, and culture."

by Mediaweek Admin – Mar 5, 2024

TBWA\Media Arts Lab's latest work shows real stories of Apple Watch saving lives
Brands

TBWA\Media Arts Lab's latest work shows real stories of Apple Watch saving lives

Bruce Mildenhall and Lexie Northcott share how Apple Watch's features saved them in unexpected situations.

by Mediaweek Admin – Mar 5, 2024

NAB launches 'Wrangle Your Money' campaign with TBWA\Melbourne
Brands

NAB launches 'Wrangle Your Money' campaign with TBWA\Melbourne

Matthew Stoddart: "Another fantastical and memorable chapter to add to the story."

by Mediaweek Admin – Mar 4, 2024

Kia enlists Australian sports icons to name its upcoming ute in latest TVC
Brands

Kia enlists Australian sports icons to name its upcoming ute in latest TVC

"We were looking for a unique and quintessentially Aussie way to launch Kia’s most Australian product ever."

by Mediaweek Admin – Mar 4, 2024

Destiny's Child's Michelle Williams stars in latest Uber One campaign via Special
Brands

Destiny's Child's Michelle Williams stars in latest Uber One campaign via Special

"She’s able to contrast the disappointment of being the ‘least favourite child’ with the joy of being an Uber One member."

by Mediaweek Admin – Mar 4, 2024

Pepsi launches first new visual identity after 14 years
Brands

Pepsi launches first new visual identity after 14 years

Vandita Pandey: "We have huge plans for 2024 here in Australia."

by Mediaweek Admin – Mar 4, 2024

Secret Sounds Connect finds 90% Gen Zs prefer to spend money on experiences over a house or car
Data

Secret Sounds Connect finds 90% Gen Zs prefer to spend money on experiences over a house or car

The survey found most Gen Zs have discarded the “life blueprint” of their predecessors.

by Mediaweek Admin – Mar 4, 2024

Tonies taps 303 MullenLowe as integrated agency for AUNZ market entry
Agencies

Tonies taps 303 MullenLowe as integrated agency for AUNZ market entry

Karen Coleman: "Launching into a new market takes a range of capabilities."

by Mediaweek Admin – Mar 1, 2024

My 'Swiftie Dad' moment was a window into the Creator Era
Brands

My 'Swiftie Dad' moment was a window into the Creator Era

Taylor Swift is more than a music phenomenon, says Fabulate’s Ben Gunn. The megastar is giving us all a glimpse into a “creator era” where the media value chain will be driven by digital natives.

by Mediaweek Admin – Mar 1, 2024

Uber snares Nicole Bardsley as head of marketing
Brands

Uber snares Nicole Bardsley as head of marketing

Cashrewards CMO Nicole Bardsley has left the role to become head of marketing at Uber and Uber Eats, Mediaweek can reveal.

by Advertising Industry Careers (SPONSORED CONTENT) – Feb 29, 2024

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