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Are you ready for it? Mediaweek takes a look at the brands jumping on the Taylor Swift bandwagon
Taylor Swift begins the Australian leg of her Eras Tour on Friday, September 16, in Melbourne.
by Alisha Buaya – Feb 13, 2024
Expedia inks advertising deal with Netflix as first global ad partner
The deal includes the US, Canada, Mexico, UK, France, Germany, Australia and Brazil.
by Mediaweek Admin – Feb 12, 2024
Paralympics Australia unveils 'Imagine What We Can Do' campaign via Publicis Worldwide
"We’re aiming to engage sports organisations, coaches, businesses and all levels of government to make the change needed."
by Mediaweek Admin – Feb 9, 2024
Martin Scorsese makes Super Bowl debut directing 'Hello Down There' campaign for Squarespace
"Let's do something out of this world."
by Mediaweek Admin – Feb 9, 2024
Monash University renews partnership with VML, expands services under WPP team impact model
"We refuse to settle for the status quo."
by Mediaweek Admin – Feb 9, 2024
Super Bowl ads of 2024: Squarespace, Uber Eats, Mountain Dew, BMW, BIC
Super Bowl LVIII advertisers are spending an average of $7 million for a 30-second spot.
by Mediaweek Admin – Feb 9, 2024
Self-improvement and sustainability are Gen Z’s top focuses in 2024, Meta reveals
The data points from Meta's Instagram Trend Talk cover fashion and beauty, social media, dating, friendships, and wellness.
by Alisha Buaya – Feb 9, 2024
Initiative secures Crown Resorts media account, ending 30 year partnership with Carat
Melissa Fein: "It feels like we have all the makings for a powerful partnership."
by Mediaweek Admin – Feb 7, 2024
Smirnoff taps into Taylor Swift’s popularity with ‘Lavender Era’ beverage
"When we saw the line-up of incredible musicians and artists making their way to Aussie stages this year, we knew we had to get ready for it.”
by Mediaweek Admin – Feb 7, 2024
For real life! Bunnings rebrands to Hammerbarn in Bluey takeover
Kate O'Connor: "We got to the point where the scale really exceeded our wildest expectations."
by Tess Connery – Feb 7, 2024
Special and Pepsi Max poke fun at Coke in new 'Tastes OK' campaign
"This latest campaign helps us reinforce our position as a challenger brand."
by Mediaweek Admin – Feb 5, 2024
Electric car giant BYD appoints Yango to drive brand growth through media
Yango will be tasked with media strategy, media planning and media buying for the EV giant.
by Danielle Long – Feb 5, 2024
The Taylor Bowl: What brands and advertisers can learn about the power of Taylor and her Swifties at the Super Bowl
Kate O'Loughlin: "There is no subject too young, too silly, or too pop for brands to galvanise."
by Alisha Buaya – Feb 2, 2024
R/GA retains Toyota account following competitive pitch
“The automotive industry is at the cusp of a remarkable transformation."
by Mediaweek Admin – Feb 2, 2024
LEGO AUNZ names Justine McKenny as new senior director, head of marketing
McKenny replaces Angie Tutt who was senior director, head of marketing at the Lego Group for six years.
by Mediaweek Admin – Feb 1, 2024
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