Brands
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"Longevity is the hope": DDB's mission to restore Australia's love for Volkswagen
“The location gave us little gifts along the way too, like the shot with the seals. That wasn’t storyboarded, the seals just happened to turn up."
by Amy Shapiro – Feb 28, 2024
DDB Sydney launches first brand campaign for Volkswagen in seven years
Matt Chandler: "We wanted to tell a very simple story, beautifully."
by Mediaweek Admin – Feb 26, 2024
Pinterest positions itself as "leading full funnel solution" in new campaign
Pinterest is spruiking its ability to drive sales with the rollout of an international campaign, P is for Performance.
by Danielle Long – Feb 26, 2024
Travis Kelce invited to "real footy" in latest Tooheys work via Thinkerbell
Tooheys' billboard for Kelce parallels Vegemite's welcome to Taylor Swift, also by Thinkerbell.
by Amy Shapiro – Feb 23, 2024
Netflix launches 'Tudunny' pop-up in response to YouGov findings
According to YouGov 21% of Australian audiences admit to watching Netflix while in the restroom.
by Mediaweek Admin – Feb 22, 2024
San Remo releases first work with Emotive, revamps 23-year-old 'We're Family' brand platform for next generation
"It's classic brand building.”
by Mediaweek Admin – Feb 22, 2024
How Samsung found “main character energy” to challenge Apple prison
"The last Apple launch was the pinnacle of when people were really questioning what the difference is between the phones."
by Amy Shapiro – Feb 22, 2024
Australian Ethical launches new brand campaign via indie B Corp, Paper Moose
"The more people that switch to ethical options, the bigger difference they could potentially make.”
by Mediaweek Admin – Feb 21, 2024
Musashi launches 'Game Day' campaign via Joy as it looks to shift brand image beyond bodybuilding roots
The campaign aims to resonate across major sports like MMA, NRL, AFL, Cricket, and Rugby.
by Mediaweek Admin – Feb 21, 2024
Woolworths CEO Brad Banducci steps down days after Four Corners interview airs
He will be succeeded by the current managing director of WooliesX, Amanda Bardwell.
by Tess Connery – Feb 21, 2024
Sound Story appoints Kirsty Rivers as industry relations director, adds Vivienne Kelly and Maddie Koczanowski to team
"A fierce advocate and champion for the Australian music ecosystem."
by Mediaweek Admin – Feb 20, 2024
Alinta Energy rolls out 'True Power' brand platform via BMF amid greenwashing crackdown
The move comes at a time where discussions surrounding greenwashing in the advertising industry have been intensifying.
by Mediaweek Admin – Feb 20, 2024
Apple ramps up "Shot on iPhone" brand push with Usher's Super Bowl Halftime Show via TBWA\Media Arts Lab
Since the start of the year Apple has been ramping up its brand films in APAC in response to declining smartphone sales
by Mediaweek Admin – Feb 19, 2024
Thinkerbell joins cool water trend with 'Water Can' brand launch
"A fun step into co-ownership of brands and product design for Thinkerbell."
by Mediaweek Admin – Feb 19, 2024
Adam Gilchrist headlines latest campaign for Kayo Sports via Fox Creative
"Our new campaign is a celebration and an invitation to all sports lovers."
by Mediaweek Admin – Feb 16, 2024
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