Brands
Latest stories
SXSW Austin 2024: Mastercard spends 70% of marketing budget on experiences because 'your product and service is completely incidental'
"You appeal to consumers, to their needs, to their interests, and to their passions, your product and service is completely incidental to what the consumer should be desiring.”
by Trent Thomas – Mar 13, 2024
Westfield extends collaboration with The Walt Disney Company
The brands first came together to celebrate Disney’s 100th anniversary last year.
by Alisha Buaya – Mar 13, 2024
Kim Kardashian's sci-fi Skims ad debuts at the Oscars
Set in the fictitious Skims outer-space test lab, the film is a panoramic shot across a series of video monitors, where the business mogul herself assumes the role of her 'Klones'.
by Amy Shapiro – Mar 12, 2024
PepsiCo appoints Special PR for Pepsi, Red Rock Deli, and Smith’s
This appointment follows Special securing PepsiCo’s creative and advertising accounts in 2022.
by Amy Shapiro – Mar 12, 2024
82m impressions in four days: How Kia's big ute ad exceeded CMO and Innocean's expectations
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one of the biggest markets" for Kia's new ute.
by Amy Shapiro – Mar 12, 2024
SXSW Austin 2024: Delta, eos, and Pfizer CMOs on 'aggressively' embracing AI
“'I’m pushing AI aggressively inside of the walls of Pfizer.”
by Trent Thomas – Mar 12, 2024
Macca’s launches footy campaign via DDB Sydney
Amanda Nakad: “We know how much our customers love footy."
by Mediaweek Admin – Mar 11, 2024
NRMA Insurance appoints Accenture Song to transform CX
David Droga: "We want the relationship to be a lighthouse for the type of work that Song does around the world."
by Mediaweek Admin – Mar 11, 2024
Zitcha launches Europe operations led by Darren Jacobs and Dan Sands
The platform works with retailers in seven countries, including Australia's Coles Group, NZ's The Warehouse Group, and Canada's Peavey Mart.
by Mediaweek Admin – Mar 11, 2024
'Hubbl and Andy' star in Foxtel tech's launch campaign
Mediaweek understands JOY, the creative agency behind the campaign, worked on the launch on a project basis.
by Brittney Rigby – Mar 10, 2024
Hawke's Brewing Co.'s 'Game for Good' puts environmental spin on the pokies
"The Hawke’s journey started with Bob Hawke passing on his royalty share to help the company support environmental causes."
by Mediaweek Admin – Mar 8, 2024
Bullfrog debuts 'Move How You Feel' campaign for Epijoint
Bullfrog helped develop the new-to-market product's design system, website, and all campaign assets.
by Mediaweek Admin – Mar 8, 2024
Luke Hodge fronts MoneyMe's 'Kick Your Goals' campaign via Seven Network's 7RED
Richard Bray: "Just like AFL players need a team behind them to succeed, sometimes regular Aussies need a little help to kick their own goals faster."
by Mediaweek Admin – Mar 8, 2024
James Hurman on Tracksuit's $20.5m raise and giving marketers ROI confidence
Plus Cannes' new humour category: "Humour is one of the most effective strategies for driving sales and market share."
by Alisha Buaya – Mar 8, 2024
Mind the (gender) gap! Podcast celebrates extraordinary women moving populations worldwide
Women Who Move Nations: NEC sponsoring new episodes on future of travel on trains, buses, ferries, and trams.
by James Manning – Mar 8, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.