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Unilever cleaning brand Jif launches new campaign via REBORN
David Easton: 'This campaign is about flipping the narrative, taking cleaning, something traditionally mundane, and making it a moment of entertainment.'
by Alisha Buaya – May 12, 2025
Panasonic teams up with Awaken for creative strategy and production to launch new hairdryer range
Chris Parker: 'Our strategy was to meet style-savvy, tech-forward consumers seeking premium haircare solutions where they are, our media mix and smart audience targeting is designed to capture customers in the moment.'
by Alisha Buaya – May 12, 2025
Under Armour team up with Harry Garside, Daniel Olaniran and Aaliyah Bula to launch A/W Collection
Harry Garside: 'Performance will always come first for me, but I also enjoy expressing my personal style out of the ring, and this collection lets me do both. That’s what being unstoppable means to me.'
by Alisha Buaya – May 6, 2025
Uber teams up with Chris McDonald for McDonald’s Australia return to Uber One campaign via Poem Group
Nicole Bardsley: 'Collaborating with McDonald’s and the iconic Chris McDonald has been a hole in one moment to reinforce the egalitarian nature of Uber One - a membership for everyone.'
by Alisha Buaya – May 6, 2025
Uniqlo delivers premium gifting experience ahead of Mother's Day via 1000heads
Molly Condon: 'We aimed to elevate the product’s appeal while aligning with key seasonal moments like Mother’s Day.'
by Alisha Buaya – May 6, 2025
BabyLove makes nappy changes 'Easy Peasy' via Communicado
Annie Price: 'We’re all about telling it like it is with BabyLove - Real, relatable moments, not idealised depictions of parenting.'
by Alisha Buaya – May 6, 2025
HOYTS launches Xtremescreen experience with new campaign
Damian Keogh: 'This campaign is about reminding audiences just how incredible the big-screen experience can be, with bigger screens, bigger sound and bigger moments.'
by Alisha Buaya – May 5, 2025
Great Barrier Reef seeks Lifetime Achievement Award via Supermassive and Tourism Tropical North Queensland
Lani Cooper: 'The Great Barrier Reef is a catalyst for environmental initiatives and this bold nomination repositions it not just as a natural wonder but as a global leader in its own right.'
by Alisha Buaya – May 5, 2025
Crohn's & Colitis Australia launch IBD awareness campaign via Houston Group
Stuart O’Brien: 'Convenience advertising allows us to meet Australians in real, everyday moments - where we can cut through and connect on a personal level.'
by Alisha Buaya – May 2, 2025
HOKA extends principal partnership with Sydney Half Marathon
Molly Rugg: 'The HOKA Runaway Sydney Half Marathon is a community celebration of the joy of running.'
by Alisha Buaya – May 2, 2025
How Pedigree’s Adoptables campaign captivated marketers and dog lovers alike
Anthony Dean: 'These campaigns connect potential pet parents with their forever dog, and they also help pet parents connect with the Pedigree brand.'
by Alisha Buaya – May 1, 2025
Meta marks a 'strong start' to an 'important year' as it posts $42.31 billion in Q1
Will Easton: 'It has been a strong start to 2025 with Meta’s Family of Apps continuing to grow and be an integral part of the Australian community.'
by Alisha Buaya – May 1, 2025
Naked Wines cuts through federal election noise in a new campaign via Supermassive
Adam Smith: 'In the Supermassive spirit of making stuff that people actually want, we swapped politics for pinot and created a party that won’t take 4 years to recover from.'
by Alisha Buaya – May 1, 2025
Team Lewis appointed to Shangri-La PR and influencer account
Martin Harkin: 'It is a real coup for TEAM LEWIS in Australia to partner with a brand of such instantly recognisable global standing as Shangri-La Group.'
by Alisha Buaya – May 1, 2025
Reddy Express highlights its convenience in its latest campaign via Spinach
Spinach has created a campaign that showcases the convenience credentials of Reddy Express as the brand continues its transition from Coles Express. The rollout of the Reddy Express brand began last…
by Alisha Buaya – Apr 30, 2025
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