Brands
Latest stories
Levande challenges retirement living stereotypes with new and irreverent brand launch via 303 MullenLowe
Nik Scotcher: 'This platform is a true reflection of who we are and what our residents experience daily. It’s grounded in insight, elevated through creativity, and designed to grow with us.'
by Alisha Buaya – Jun 6, 2025
Mad Mex waves 'Bye Bye' to bland in new brand campaign via Connecting Plots
Nick Cook: 'We wanted it to depict Mad Mex as the antidote for the mundane, and capture the spirit of Mad Mex and its fans - bold, fun and full of flavour.'
by Alisha Buaya – Jun 5, 2025
Think HQ taps into Bushells heritage in new campaign
Wellison D’Assuncao: 'We’re reminding Australians that Bushells is more than just tea - it’s a trusted part of the journey, past and present.'
by Alisha Buaya – Jun 4, 2025
Daniel’s Donuts and Sooshi Mango launch limited-edition range as brand expands nationally
The release marks a milestone for Daniel’s Donuts, with an International Donut Day event taking place at their Sydney store on June 6.
by Tom Gosby – Jun 4, 2025
Mattel launches shoppable advertising TV campaign on Tubi and powered by Vudoo
Nick Morgan: 'We're giving people the option to respond the moment they’re inspired, and giving brands the tools to track what happens next.'
by Alisha Buaya – Jun 4, 2025
CoStar expands its Aussie footprint by snapping up Homes.com.au
The purchase means CoStar now has the optionality to reposition Domain entirely, either as a standalone portal.
by Natasha Lee – Jun 3, 2025
STRONG Pilates embraces rebellious energy in new campaign via House of Groms
Amanda Burwood: 'We want to capture the sweat-dripping, heart-pounding moments of every class which pushes boundaries and drives results.'
by Alisha Buaya – Jun 2, 2025
Destination NSW showcases the state's unexpected side in new campaign
Steve Kamper: 'We have so much to offer, which is why we are asking Australians to come to Sydney and dive deeper, explore more of what Sydney has to offer.'
by Alisha Buaya – Jun 2, 2025
Culture Kings marks DOOM: The Dark Ages launch via Merchantwise
Patrick Lynam: 'By partnering with Culture Kings we were able to deliver a brand experience like no other for Australian DOOM fans.'
by Alisha Buaya – Jun 2, 2025
Pre-loved fashion top of mind in eBay and Vogue Australia partnership of Australian Fashion Week
Flo Horwich: 'The collaboration between eBay and Vogue Australia allows us to really cement eBay as the home of pre-loved fashion amongst a discerning audience with a passion for finding a special fashion moment.'
by Alisha Buaya – May 30, 2025
QBD Books partners with Good Reading Magazine to expand its loyalty program
Nick Croydon: 'It's amazing to be able to reward our community of booklovers for their commitment, and to keep encouraging a love of reading.'
by Alisha Buaya – May 28, 2025
Klook partners with The Wiggles' John Pearce to launch ‘Travel Fully’ campaign
Mia Bacarro: 'We're so excited to partner with John as he is the perfect ambassador for our new Travel Fully campaign.'
by Alisha Buaya – May 26, 2025
Principals and Intellihub Group partner on branding for renewable energy provider Enreal
Amanda Redwood: 'Our aim is to make it easy and affordable for people who are ready to transition, so we developed a product that does exactly that.'
by Alisha Buaya – May 26, 2025
Samsung brings experiential activation to life as Major Partner of Vivid Sydney 2025
Gill Minervini: 'This installation takes Vivid Sydney's partnership with Samsung to the next level.'
by Alisha Buaya – May 26, 2025
Inside the campaign: How WBD, EssenceMediacom and Special launched a new streaming service in a crowded market
Sasha Mackie, Pippa Berlocher and Lindsey Evans speak to Mediaweek about the teamwork behind bringing the platform to Australian consumers.
by Alisha Buaya – May 26, 2025
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