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V Energy goes with the flow in new campaign for new slow-release energy drink via Thinkerbell
Sesh Moodley: 'V Riise isn’t about the rush, it’s about the rhythm, so lucky it’s got a banger track to go with it.'
by Alisha Buaya – May 22, 2025
Greenpeace and Photoplay director Dropbear raise awareness about long line fishing in new campaign
Dropbear: 'Against the harsh photo-collage boats and jagged ink-based environments, the story of innocence meeting destruction became even more powerful.'
by Alisha Buaya – May 20, 2025
IKEA celebrates 50 Years in Australia with nationwide campaign
Kirsten Hasler: 'Across the campaign there is a clear sense of Australianness achieved by celebrating people, places and scenarios that Aussies can relate to.'
by Alisha Buaya – May 20, 2025
SEEK highlights AI-powered search and match functionality in new campaign via Droga5 ANZ
Maryanne Tsiatsias: 'Together with Droga5, we had the task of bringing the power of SEEK to life in a way that was both refreshing and distinctive while also tapping into the playful side of our brand personality.'
by Alisha Buaya – May 19, 2025
How Meta's suite of ad campaigns and tools have helped Aussie brands go global
Among the clients to have a positive experience with the platform’s advertising suite are Clementine Boshevski, founder and CEO of Salt Lab, and Kim Zorn, VP, Growth & Performance at Princess Polly.
by Alisha Buaya – May 15, 2025
DoorDash and Velocity Frequent Flyer unveil earning partnership
Katy Rogers: 'This partnership transforms everyday deliveries into exciting opportunities to earn points towards travel, upgrades, and unforgettable experiences.'
by Alisha Buaya – May 15, 2025
GMSV launches ‘Made for More’ platform in new campaign via MBCS and CRATER
Shanan Goldring: 'This campaign was born from a simple insight: that modern families don’t want to choose between power and engineering, or comfort and capability.'
by Alisha Buaya – May 14, 2025
OMD Create and Simplot showcase new range with 'Deli Lane' dining experience
Katie Saunders: 'With the Birds Eye Deli range, we’re bringing paddock-to-plate quality to Australian kitchens, making it easier than ever to master midweek meals with proudly grown Australian ingredients.'
by Alisha Buaya – May 14, 2025
QV launches 'care behind every bathroom door' campaign via Sunday Gravy and Half Dome
Kira Torpy: 'This campaign is a nod to everything we do behind closed doors to care for ourselves and others to make Australia feel seen.'
by Alisha Buaya – May 12, 2025
Unilever cleaning brand Jif launches new campaign via REBORN
David Easton: 'This campaign is about flipping the narrative, taking cleaning, something traditionally mundane, and making it a moment of entertainment.'
by Alisha Buaya – May 12, 2025
Panasonic teams up with Awaken for creative strategy and production to launch new hairdryer range
Chris Parker: 'Our strategy was to meet style-savvy, tech-forward consumers seeking premium haircare solutions where they are, our media mix and smart audience targeting is designed to capture customers in the moment.'
by Alisha Buaya – May 12, 2025
Under Armour team up with Harry Garside, Daniel Olaniran and Aaliyah Bula to launch A/W Collection
Harry Garside: 'Performance will always come first for me, but I also enjoy expressing my personal style out of the ring, and this collection lets me do both. That’s what being unstoppable means to me.'
by Alisha Buaya – May 6, 2025
Uber teams up with Chris McDonald for McDonald’s Australia return to Uber One campaign via Poem Group
Nicole Bardsley: 'Collaborating with McDonald’s and the iconic Chris McDonald has been a hole in one moment to reinforce the egalitarian nature of Uber One - a membership for everyone.'
by Alisha Buaya – May 6, 2025
Uniqlo delivers premium gifting experience ahead of Mother's Day via 1000heads
Molly Condon: 'We aimed to elevate the product’s appeal while aligning with key seasonal moments like Mother’s Day.'
by Alisha Buaya – May 6, 2025
BabyLove makes nappy changes 'Easy Peasy' via Communicado
Annie Price: 'We’re all about telling it like it is with BabyLove - Real, relatable moments, not idealised depictions of parenting.'
by Alisha Buaya – May 6, 2025
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