Daniel’s Donuts has partnered with comedy trio Sooshi Mango to unveil two Italian-inspired donut varieties, launching this week in line with International Donut Day.
The limited-edition Sooshi Mango Double Hazelnut Tiramisu Donut and Choc & Vanilla Cannoli Donut are now available at all Daniel’s Donuts locations across Victoria and New South Wales from June 3.
The promotion is part of a broader national growth strategy for Daniel’s Donuts. In addition to the Sydney flagship, the brand has recently expanded its reach via a new distribution partnership with 7-Eleven, where Daniel’s Donuts are now sold alongside Krispy Kreme products in select NSW and VIC stores, with QLD and WA to follow later this year. The presence in 7-Eleven marks a significant scaling move for the Springvale-founded business.
The campaign not only underscores Daniel’s Donuts’ continued retail and geographic expansion but also highlights its strategy of tapping into cultural icons and humour-driven collaborations to maintain brand relevance.
The collaboration is also tied to the brand’s first Sydney store at World Square, where Sooshi Mango will appear on June 6 to mark the occasion, where they will be giving out free donuts to the first 100 in line from 9am – 9:45am.
The Sooshi Mango Double Hazelnut Tiramisu Donut and Sooshi Mango Choc & Vanilla Cannoli Donut
“Partnering with Sooshi Mango was a no-brainer. Like us, they’re all about big flavours, bringing people together, and having a bit of fun along the way,” said Daniel’s Donuts CEO Adam Stapleton.
Founded by Daniel Bartalotta, the brand began in Melbourne’s western suburbs, known for its original hazelnut donut. It has since grown to over 40 stores, offering more than 50 varieties including vegan and gluten-free options.