Latest stories

New leadership at Initiative to oversee IAG account with a promise of "greater firepower"
Jo McAlister: 'With Luke and Elle in senior leadership roles, we’re bringing even greater firepower to help IAG achieve its ambitious transformation agenda.'
by Alisha Buaya – Jun 25, 2025

IMAA promise members market-leading deals on essential media industry tools & services
Sam Buchanan: 'Our group deals initiative has been one of our greatest achievements as an organisation and continues to raise the bar of the indie sector nationally.'
by Alisha Buaya – Jun 25, 2025

New consultancy targets media and ad sector leaders
Former media agency executive Kevin Kivi has launched True North, a leadership consultancy focused on executive coaching and organisational effectiveness within the advertising and media industry.
by Tom Gosby – Jun 25, 2025

Yango promotes Eb Yusuf to General Manager, Strategy, Culture & Insights
Luke Povee: 'Her promotion... reflects not only her outstanding contributions but also our belief in her ability to lead the integration of content creator partnerships and advanced research into our core strategic offering.'
by Alisha Buaya – Jun 25, 2025

And Just Like That's Hot Fellas Bakery pop-up's in Sydney
Warner Bros. Discovery and creative agency Special have teamed up to bring to life 'Hot Fellas Bakery’ – the fictional bakery from Max Original series And Just Like That owned by Anthony Marentino…
by Alisha Buaya – Jun 25, 2025

Speakers announced for IHAC Evolution Summit's return to Sydney
Chris Maxwell: 'From team design to tech integration and creative leadership, the summit will tackle the issues that matter most to modern marketing teams.'
by Alisha Buaya – Jun 25, 2025

It's about the vibe (coding)! Partnership uses natural language to accelerate digital design
Stephan Pretorius: 'The adoption of Vercel's AI-powered tools will dissolve the traditional boundaries between functions, enabling our teams to move from prompt to prototype at speed.'
by Alisha Buaya – Jun 25, 2025

Indie AFFINITY powers up with ActewAGL
Tony Muckle: 'The team has brought an effectiveness lens coupled with data-driven insights to our media investment, helping us achieve more with less, right from the start.'
by Alisha Buaya – Jun 24, 2025

We Are Social promotes Kelly Spence to managing partner
Suzie Shaw: 'This promotion recognises the incredible impact she’s already had, and the role she’ll play in leading our next phase of growth.'
by Alisha Buaya – Jun 24, 2025

Tails are wagging over creative appointment for Coles-owned Swaggle
Pete Bosilkovski: 'It’s the dream opportunity for an agency. We can’t wait to get started.'
by Alisha Buaya – Jun 24, 2025

Indie agency The Pistol has international ambitions with tech-led service model
Jaime Nosworthy: 'Our proprietary technology helps brands scale both paid and owned media while enhancing the integrated brand experience.'
by Alisha Buaya – Jun 24, 2025

'Everyday People, Legendary Work' brand campaign driving AFP recruitment
Brooke Jones: 'The focus was on developing content that was as authentic and realistic as possible, showcasing real-world members, equipment and locations.'
by Alisha Buaya – Jun 24, 2025

45 advertising industry figures jailed... for the night
Industry event sees 45 advertising professionals spend a night behind bars to raise over $102,000 and support UnLtd’s youth justice campaign.
by Tom Gosby – Jun 24, 2025

Amplify Sport adds to athlete-creator roster with Olympian influencers and an NRL vet-turned podcaster
Amplify Sport has signed three high-profile Australian athletes to expand its creator roster to 14, highlighting the growing influence of athlete-led content in brand campaigns.
by Tom Gosby – Jun 24, 2025

Digital should be more than analog admin with Wi-Fi. What does real innovation look like?
We’re stuck with processes that have been repackaged but fundamentally haven't changed. Digital mimicry is not revolutionary.
by Angela Malkin – Jun 23, 2025

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