Bullfrog has appointed Phoebe Sloane as Creative Director.
Sloane joins from Clemenger BBDO, where she was a Senior Copywriter. Prior to that she was Special Group Australia and CHEP Network, working on iconic Australian and International brands including Carlton & United Breweries, L’Oréal, Myer, ANZ, BMW, Uber Eats, Bonds, 7-Eleven and more.
Sloane brings a wealth of experience, non-traditional thinking and mentorship to help guide and shape the agency’s ever-evolving creative offering, alongside Executive Brand & Experience Director, Tim Shelley.
“Phoebe is someone we’ve always admired – for her creative excellence, her belief in the power of community, and the way she shows up for the industry,” Shelley said.
“When we sat down to talk about what we’re building at Bullfrog and what it could look like to work together, it just made sense. The chance to work with her again feels genuinely special, and we knew this was the right next step.”
Her work and leadership have garnered international recognition with Ad Age and Cannes Young Lions Creative Academy. She is also a member of RMIT Industry Advisory Committee.
In 2021, Sloane founded The Aunties, Australia’s largest support network for women and gender diverse people in creative industries.
The initiative has grown into a sizeable 4,500 strong community, paired 500+ mentors and mentees, created an Australian-first mentor training resource, Support Talk, and recently launched Auntie Intel, an anonymous data tool to monitor how women are feeling in the industry month to month.
Sloane said: “I’ve always admired the happenings in the Bullfrog Pond. They have that dangerously potent combination of talented humans, good culture and innovation. They’re agile, full of energy and are assembling a team of formidable experts I selfishly can’t wait to learn from.”
The appointment marks the beginning of an exciting new chapter and growth phase at Bullfrog, with a string of new business wins, and new faces to be announced over the coming months.
Phoebe joins recent additions, Amanda Nicoll, Group Business Director (formerly In-House Agency Manager at Honda), Madieson Ryan, Earned Specialist (formerly Head of PR & Communications at Great Wrap), Joy Hudson, Senior Business Director (formerly Account Director at VML on Defence Force Australia) and Alex Weston, Business Director (formerly Creative Project Manager at Deloitte).
Top image: Phoebe Sloane