Prosperity Media has made series of key promotions, restructuring its leadership team.
Aaron Taylor has been promoted from SEO Director to the newly created role of General Manager and will oversee revenue growth, profitability and staff retention to help the agency achieve key commercial goals.
He brings a strong foundation of technical expertise and commercial insight to the position and experience driving results across major accounts and contributing to the SEO, Content and Digital PR agency’s operational strategy positions him well to lead Prosperity Media into its next phase of growth.
Matt Keats has also been promoted to Head of SEO. As a formerly SEO Director, Keats will now oversee the full SEO function of the business, ensuring consistent performance, innovation, and results across all client accounts.
Ellie Sumner steps up as Digital PR Director, to lead the agency’s growing Digital PR division. Since joining the team in May 2024, Sumner has brought fresh energy to campaign ideation, refined internal processes, mentored junior team members, and played a key role in outreach and strategic development.
Amii Freeman has also been promoted to the new role of Content Director, overseeing Prosperity Media’s content strategy and execution. She has been key to developing high-performing content strategies for the agency’s diverse client base.
James Norquay, Founder and Director of Prosperity Media, said of the promotions: “We’ve experienced strong momentum over the past year, and as we grow, it’s essential that we have the right leadership in place to support our team and our clients.
“With the recent launch of our GEO offering — which we’re actively building and expanding — these appointments are crucial to helping us scale strategically and achieve our long-term business goals. Aaron, Matt, Ellie, and Amii have each demonstrated exceptional capability and leadership, and I’m excited to see them thrive in their new roles.”
These appointments form part of a broader strategy to strengthen Prosperity Media’s service delivery, scale operations, and further cement its position as one of Australia’s leading SEO, Content and Digital PR agencies.