Shine Justice, the group behind Shine Lawyers and several subsidiary firms, has named dentsu Queensland as its new media agency of record.
The appointment follows a competitive pitch and will see the agency lead media strategy, planning and buying in close collaboration with Shine’s in-house marketing teams.
Founded in Toowoomba in 1976, Shine Justice has grown into a national and trans-Tasman group, with brands including Shine Lawyers across Australia and New Zealand and Stephen Browne Lawyers in Western Australia.
The firm, which will celebrate its 50th anniversary in 2026, continues to focus on strengthening its work in personal injury law and class actions both locally and internationally.
Chris Ernst, dentsu Queensland Managing Director
Values-driven partnership
Chris Ernst, dentsu Queensland Managing Director, said: “We’re thrilled to partner with Shine, a company born in Queensland and driven by a mission to improve lives and ensure that all Australians have access to the justice that they deserve.
“Their values align perfectly with our own commitment to creating work that benefits society and communities. We’re excited to get started and delivering meaningful impact together.”
Shine Lawyers Chief Marketing Officer, Shannan Madden, added: “We’re excited to partner with dentsu to continue strengthening our connection with clients and communities. Together, we will develop targeted solutions that light the way to justice and help more people right wrong.”
A strong year for dentsu Queensland
The win continues dentsu Queensland’s momentum in 2025, which has included retaining The Lottery Corporation and being recognised by the Australian Financial Review as one of the Best Places to Work, ranking ninth in the media and marketing category.
The agency has also recorded double-digit revenue growth and national recognition, including Chris Ernst’s win in Mediaweek’s Next of the Best leadership category.
dentsu Queensland’s growing client list spans sectors from tourism and food to banking and community organisations.
Current clients include Tourism Whitsundays, .auDA, Good Drinks Australia, Tourism and Events Queensland, Brisbane Economic Development Agency, Experience Gold Coast, Tourism Tropical North Queensland, Visit Sunshine Coast, McCormick Foods, Great Southern Bank and Aveo Retirement Living.