Omnicom Media Group agency OMD Sydney has been named the media agency of record for Freedom Australia, marking a new chapter in the homewares brand’s media strategy across the region.
OMD will lead Freedom’s media planning, strategy, and investment across all offline channels, bringing to life the retailer’s mission: “To make beautiful things for the home available to everyone.”
Katherine Martin, Head of Media & Partnerships at Freedom Australia, said the move would herald a new period of growth for Freedom.
She said, “At Freedom we believe in long-term partnerships, and after eight years with our previous agency we couldn’t pass the opportunity to partner up with OMD to guide our next horizon of growth across Australia and New Zealand.
“The team’s ability to understand our brand and business objectives, to identify future opportunities and bold category moves, and most importantly to quickly build trust and connection with our marketing team has us excited about the next chapter of the Freedom story.”
Laura Nice
Laura Nice, Co-CEO of OMD Australia, added:“Freedom is a master of their craft, known for the quality of their product and making stylish and sustainable furniture accessible to Australians, we are incredibly proud to partner with such an iconic Australian brand.
“We know collaboration fuels progress, and when we build together, we unlock new possibilities. Freedom shares this vision, and we look forward to co-creating superior outcomes and lasting success for their brand and customers.”
The appointment takes effect immediately.