Havas Media and Havas Red have been appointed agencies of record for telco brands Tangerine and More.
The remit covers earned media, content production, partnerships, brand communications, social and digital, and sponsorship amplification. The account will be led from Melbourne with support from Sydney and Brisbane teams.
Tangerine, which launched in 2014, has grown into one of Australia’s challenger internet and mobile providers. The company is ramping up its brand and sports partnerships as part of its national growth strategy.
“At Tangerine and More, we’re growing fast and investing in bold brand-building initiatives that reflect our challenger spirit,” Andy Branson, CEO of Tangerine and More.
“We needed an agency partner who not only understands the competitive telco landscape but also brings the creativity and strategic depth to help us stand out. Havas impressed us with their national reach, integrated capabilities, and clear passion for what we’re building, and we’re excited to partner with them on this next chapter.”
The telco is the official internet partner of the National Basketball League, and also backs the Melbourne Renegades men’s and women’s teams. Its female-focused sports strategy includes Olympic champion Mollie O’Callaghan and rising cricket player Milly Illingworth.
“Partnering with Tangerine and More has been a natural alignment from the beginning,” Matt Hearn, Managing Partner Havas Media Melbourne, said.
“A challenger brand that matches our energy for pushing boundaries. It’s one of those rare collaborations where you can feel the synergy from day one, where both teams are genuinely excited to see what we can build together.”
Shane Russell, CEO of Havas Red Australia: Tangerine and More is a truly modern Australian brand – agile, ambitious, and customer-focused. We’re proud to partner with them at such an exciting stage of growth, bringing together our national footprint, our ‘CorpSumer’ PR approach, and our proven strength in sponsorship and partnership storytelling.
“We look forward to helping them build even stronger connections with their customers and communities across Australia.”
Havas’ appointment follows the group’s track record in sport and culture partnerships, with existing clients including Toyota, Lexus, Bundaberg Rum, Puma, and Thirsty Camel.