Latest stories
Kellogg's Corn Flakes launches first brand platform in five years via Bastion
The campaign features Cornelius the rooster, brought to life through CGI for the first time.
by Jasper Baumann – Mar 19, 2024
'Everyone laughed when I told them about this industry 10 years ago': Industry reacts to AiMCO salary report
Fabulate, Born Bred Talent, Patrick Whitnall, and Dan Openshaw weigh in on the recently-released report.
by Alisha Buaya – Mar 19, 2024
Bohemia appointed to Fever-Tree's media account
Paul Hutchison: "We just need to get Fever-Tree into the hands and glasses of more Australians at home and when they are out and about."
by Alisha Buaya – Mar 18, 2024
MKTG Sports + Entertainment launches PR and talent marketing division
The Dentsu agency has also made a slew of appointments and promotions.
by Alisha Buaya – Mar 18, 2024
Air Force invites Australians to imagine a career above the clouds, via VML
It's the first work launched since the Defence Force took its creative and digital accounts to pitch.
by Jasper Baumann – Mar 18, 2024
Supermassive snares Zambrero's creative account
Supermassive was successful in the Mexican restaurant chain's competitive pitch, Mediaweek can reveal.
by Brittney Rigby – Mar 18, 2024
AAMI and Ogilvy launch brand platform using Dorothea Mackellar's 'My Country'
The work launching the platform uses Dorothea Mackellar’s iconic poem ‘My Country’.
by Alisha Buaya – Mar 18, 2024
Publicis launches Disability Access and Inclusion Plan
The plan was developed in collaboration with the Australian Disability Network and Publicis’ EnABLE committee.
by Alisha Buaya – Mar 18, 2024
If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
by Alisha Buaya – Mar 18, 2024
CommBank heroes home-lenders in latest campaign
Jo Boundy: "We’ve been able to truly hero some of our amazing real-life home lenders and the wonderful support they provide."
by Amy Shapiro – Mar 15, 2024
Thinkerbell unveils Guinness countdown for St Patrick's Day
Albertus Lombard: "It’s a bit like counting down the sleeps 'til Christmas."
by Amy Shapiro – Mar 15, 2024
Leo Burnett, Herd MSL unveil 'Keep Walking Proudly' short for Johnnie Walker
Melissa Barry: "A chance to celebrate the trailblazers who paved the way for others."
by Amy Shapiro – Mar 14, 2024
Bastion acquires AnalogFolk 'to redefine the landscape'
Ben Hourahine: "It gives us the true scale and global reach we’ve been craving."
by Amy Shapiro – Mar 14, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
Ciaran Miller-Stubbs and Matt Ennis join Enigma
Managing director Jack Mason said their additions are about "bolstering our management, while also deepening our client offering."
by Alisha Buaya – Mar 13, 2024
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