Latest stories
Avenue C takes QuickBooks media account from UM
Avenue C "appealed to us over the multiple layers of seniority and complexity in a traditional media house."
by Alisha Buaya – Mar 13, 2024
Australia ranked #6 most creative country: WARC
The Monkeys' Tuvalu campaign was Australia's best-performing work, coming in at #5.
by Amy Shapiro – Mar 13, 2024
The Hallway launches world-first 'Cardboard Cake' for Coeliac-approved bakery
Simon Lee: "An extraordinary collaboration that’s taken our design and production smarts out of the studio and into the kitchen."
by Amy Shapiro – Mar 13, 2024
OMG's Kristiaan Kroon asks TV industry for 'more collaboration and less competition'
OMG would be interested in joining the Video Futures Collective if the opportunity is extended to media agencies.
by Alisha Buaya – Mar 13, 2024
Kim Kardashian's sci-fi Skims ad debuts at the Oscars
Set in the fictitious Skims outer-space test lab, the film is a panoramic shot across a series of video monitors, where the business mogul herself assumes the role of her 'Klones'.
by Amy Shapiro – Mar 12, 2024
Claire Fenner: CMOs must find moral compass in AI arms race
The effort is worth it. "According to IBM, a data breach in 2023 was worth an average of AUD$6.77 million – a 15.3% jump from 2020."
by Mediaweek Admin – Mar 12, 2024
SLIK to create virtual experience for Paralympics Australia ahead of Paris 2024 Games
The platform will provide a virtual gateway to raising funds to help current and aspiring Paralympians pursue their sporting dreams.
by Alisha Buaya – Mar 12, 2024
Hello Social welcomes new hires, including viral TikToker
The new additions will fit into newly formed business units. Sam Kelly: "I guess we’ll probably have to change our name."
by Alisha Buaya – Mar 12, 2024
PepsiCo appoints Special PR for Pepsi, Red Rock Deli, and Smith’s
This appointment follows Special securing PepsiCo’s creative and advertising accounts in 2022.
by Amy Shapiro – Mar 12, 2024
82m impressions in four days: How Kia's big ute ad exceeded CMO and Innocean's expectations
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one of the biggest markets" for Kia's new ute.
by Amy Shapiro – Mar 12, 2024
Atomic 212° wins Northern Territory Major Events Company
The win reunites the independent media agency and NTMEC after working on several projects from 2016 to 2019.
by Alisha Buaya – Mar 12, 2024
Roundup: Stan Grant quits Monash, Dentsu CEO warns of Meta, Costello on Facebook exit
Princess of Wales photo, Reddit valuation, Oppenheimer Oscars, The Nightly teen columnist, Lattouf, Amor sight scare, NRL
by Mediaweek Admin – Mar 12, 2024
Prosper and Bastion Agency launch 'Strong, Safe, Fabulous' campaign
Niki Bentley: “The messaging will make a difference in the community, changing opinions for the better."
by Amy Shapiro – Mar 11, 2024
Macca’s launches footy campaign via DDB Sydney
Amanda Nakad: “We know how much our customers love footy."
by Mediaweek Admin – Mar 11, 2024
Forethought names Diane Shelton and Andrew Slot joint MDs
Forethought founder Ken Roberts called them the "best and most experienced marketing strategy and insights people in Australia."
by Mediaweek Admin – Mar 11, 2024
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