Latest stories
IMAA Spotlight: Catherine Edghill backs selective pitching and culture-first growth at Hatched
It's about turning down pitches, backing your people, and keeping one eye firmly on growth.
by Mediaweek – Apr 21, 2026
IMAA Spotlight: Elise Hedley-Dale ditches agency layers to back senior-led model with MediaWords
'I’d rather show a client I understand their business than tell them how good mine is.'
by Mediaweek – Apr 17, 2026
ATime&Place launches ‘DEEP’ to hook Gen Z and Gen Alpha
The creative agency expands into brand-owned entertainment, digital products, and gaming.
by Duane Hatherly – Apr 15, 2026
IMAA SPOTLIGHT: Katy Lozancic on why experience still wins in the indie agency race
'At Pearman, we start with the client, not ourselves.'
by Natasha Lee – Apr 14, 2026
IMAA Spotlight: James McDonald on cutting the theatre and rebuilding advertising around results
Too much of this industry is focused on placements, platforms and process. We are more interested in the architecture behind growth.
by Mediaweek – Apr 10, 2026
IMAA Spotlight: Ben Henzell on why indie agencies are outpacing the big guys
'Indies can adapt faster - especially with AI changing how work gets done.'
by Mediaweek – Apr 7, 2026
IMAA Spotlight: How Justine Butler helped shape Media Merchants’ indie playbook
Butler lifts the lid on Media Merchants, from its fast-paced retail roots to its evolving role in retail media and data.
by Mediaweek – Apr 2, 2026
Studio LDN scores healthcare hat-trick with Medcast and Hola Health
The Sydney-based independent agency was appointed without a pitch process.
by Vihan Mathur – Mar 31, 2026
Indie agencies rethink growth as AI reshapes media model
The report suggests AI is enabling smaller agencies to compete more effectively, allowing small teams to deliver greater output.
by Vihan Mathur – Mar 31, 2026
IMAA Spotlight: Kyle Czech on building Czech Group and the indie edge
'Media is not an industry that you can just ‘enter’ without a strong network, a deep digital and traditional media foundation'
by Mediaweek – Mar 31, 2026
Town Square formalises purpose credentials with B Corp stamp
The indie joins more than 10,500 certified B Corps operating across 103 countries.
by Vihan Mathur – Mar 10, 2026
Involved Media celebrates five years of growth
More than 50 media partners attended the celebration.
by Vihan Mathur – Feb 26, 2026
Thompson Spencer adds Sam Casey as head of performance
He joins from OMG, where he was group director of media implementation.
by Vihan Mathur – Feb 25, 2026
Optus launches ‘Pride blooms from Yes’ for Mardi Gras 2026 via Apparent
Optus will support key festival moments from Fair Day through to the Parade, alongside LGBTQIA+ inclusion initiatives.
by Vihan Mathur – Feb 24, 2026
IMAA unveils tech council and academy expansion at Sydney Indie-Pendence Day
The tech council is designed to bring together agency leaders across technology, data and digital innovation.
by Vihan Mathur – Feb 20, 2026
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