Town Square has become B Corp-certified, regularising its environmental and social commitments as more agencies look to sharpen how purpose is embedded in operations rather than simply reflected in campaign work.
The Melbourne independent joins more than 10,500 certified B Corps operating across 103 countries, following a formal assessment covering governance, transparency, environmental standards and stakeholder accountability.
What does B Corp certified mean?
Founder and director Danielle Moeller said the certification reflects how the business has always positioned itself.
“This agency is named after the place where people come together, where ideas are shared and change happens. We recognise the power of collective purpose to drive change. B Corp is an acknowledgement of our philosophy that individuals, subcultures and communities prosper when the creativity that is embedded within culture is harnessed in a meaningful way.
Image: Town Square
“At a time of geopolitical chaos, economic upheaval, inequality and increasing social intolerance, we also felt it was important to put a flag in the ground and be explicit about what we stand for. In our own small way, it’s a source of reassurance to the team and partners for Town Square to recognise our social and environmental responsibilities, the opportunity to make a positive contribution to the community and be accountable for how we operate.”
The agency said certification also reinforces its existing business model, which includes prioritising work with purpose-led organisations alongside commercial accounts.
Recent projects have included campaigns for Guide Dogs Victoria, Homie, St John Ambulance Victoria, The Big Issue and Snowdome Foundation.
Creative accountability beyond campaign work
Andrew Davies, chief executive of B Lab Australia Aotearoa New Zealand, said the certification reflects a broader role agencies can play in shaping business behaviour.
“We’re thrilled to see Town Square achieve B Corp Certification. Creative agencies have immense power to shape conversations, and it’s wonderful to see Town Square’s commitment to operating with care for clients, workers, communities and environments. We look forward to seeing where the B Corp journey takes them.”
Executive creative director Brendan Day said purpose-led work remains central to the agency’s creative thinking.
“Creativity has real power when it’s applied to meaningful problems. Working with purpose-driven organisations challenges us creatively and reminds us why this industry matters. B Corp confirms that commitment to using creativity not just to drive growth, but to help organisations create genuine and long-lasting change.”
For Town Square, the certification is being framed less as an endpoint and more as an operating benchmark.
Moeller said: “This is not a badge you earn and forget, but a framework that holds us accountable to continually improve how we operate and the impact we have. It’s our way of being clear, consistent and certain about the kind of agency and business we want to be.”
Top Image: Town Square