Latest stories
Antoinette Lattouf joins celebs for Heart On My Sleeve campaign to tackle mental health stigma
Media companies and high-profile Australians unite to support Heart On My Sleeve’s new mental health campaign, encouraging openness with the phrase “I’m not OK.”
by Mediaweek – Aug 4, 2025
Insurer tells Australians that "Life takes guts"
Alex Homer: 'We want to start a conversation with young people and people who may not think life insurance is for them.'
by Alisha Buaya – Aug 4, 2025
Budget Direct investigates 'Man Cave' in basement campaign instalment
Bart Pawlak: 'Man Cave is designed to remind them that quoting Budget Direct first is often the shortest route to finding a cheaper quote.'
by Alisha Buaya – Aug 4, 2025
Everyday property conversations lead realestate.com.au brand refresh
Wez Hawes: 'This campaign brings that to life — putting the product at the centre through emotionally resonant stories designed for how people consume media today.'
by Alisha Buaya – Aug 4, 2025
Two Palms Media appoints Jenni Smit to lead Creative
Ed Ringwood: 'Jenni brings sharp global insight — and a strategic edge to help our clients navigate the complexities of modern brand building and engage audiences more meaningfully.'
by Alisha Buaya – Aug 1, 2025
M+C Saatchi promotes Emma Robbins to Chief Creative Officer, Melbourne
Steve Coll: 'Em is a delight to work with, and a relentless champion of both our creative product and our people. I know the entire M+C team will be celebrating this news.'
by Alisha Buaya – Aug 1, 2025
DO. Agency brings home the bacon with Primo Foods win
Susanna Polycarpou: "DO. were impressive across the board, as well as being a great cultural fit. Their ability to solve business problems and engage in an agile way is refreshing."
by Alisha Buaya – Aug 1, 2025
Anytime Fitness redefines your workout high
Caitlin Bancroft: 'Find Your Fitphoria reflects where the Anytime Fitness brand is heading.'
by Alisha Buaya – Jul 31, 2025
Snapchat prizes authentic moments in 'Say it in a Snap' campaign
Ryan Ferguson: 'The ad creative aims to capture the essence of the in-the-moment spirit that makes Snapchat so special.'
by Alisha Buaya – Jul 31, 2025
True North believes the coastline is more than beaches and surf
Chad Avenell: 'This campaign is about inviting Australians to rethink what travel here can look like, and showing them a version of the coast that’s far beyond the everyday.'
by Alisha Buaya – Jul 30, 2025
Following national consolidation, BaptistCare taps M+C Saatchi's Re for brand identity work
Amanda Vivian: 'Re showed a deep understanding of our mission and the complexities involved.
by Alisha Buaya – Jul 30, 2025
Wattie's puts convenience on the menu with Got You campaign
Gareth Brock: "‘Wattie’s Got You’ gave us the creative platform to reframe frozen meals as the unsung heroes of those unpredictable moments."
by Alisha Buaya – Jul 29, 2025
Martha Stewart encourages whole body deodorant in new Rexona campaign
Rexona and Thinkerbell enlist Martha Stewart for the cheeky launch of a whole body deodorant product aimed at all areas beyond the armpits.
by Mediaweek – Jul 29, 2025
Monash rolls out campaign on progress, research and collaboration
Fabian Marrone: 'Momentum Now is a signal of hope – reminding us that every moment presents an opportunity to act, study, support, work, and research for the future we want.'
by Alisha Buaya – Jul 29, 2025
Hopeful Monsters opens doors in WA
Sophie Morris: 'Western Australia is home to bold, ambitious brands, and we’re excited to match that energy with our culture-first approach.'
by Alisha Buaya – Jul 28, 2025
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