BritBox has rolled out its new global brand campaign See It Differently in Australia, marking almost five years since the service entered the local market.
The campaign, developed with London agency Uncommon Creative Studio, is centred on a single-take hero film produced by BlinkInk and directed by Nicos Livesey. Using a motion-control rig, the spot was shot over 14 hours at one frame per second.
The ad shows a viewer morphing into four characters across different scenes, each representing a core drama genre on BritBox: period, mystery, and crime.
Livesey, known for his work with Iron Maiden, Gorillaz, and the BBC, directed the piece in partnership with creative studio, Uncommon.
Richard Hill, Head of Marketing and PR at BritBox Australia, a BBC Studios streaming service: said” “Following the launch of a bigger and better BritBox in Australia, which includes more new and exclusive content as well as three new channels, we are now introducing a new creative campaign that is unlike anything we have done before.”
“In adopting this innovative global creative campaign for Aussies, we are asking our local audience to ‘See it Differently’, while also connecting to the true craftsmanship of British telly.”
Hill added: “For Aussies that feel like they are running a content marathon trying to keep up with endless streaming, BritBox is the perfect place to catch your breath.
“With ‘See It Differently’, we’re inviting viewers into a world that is at once familiar and transporting, with a surprising range of stories that stick with you. As we grow our local presence, our mission is to continue to bring impactful, talked about stories to Australians who love British telly.”
Nils Leonard, Co-Founder atUncommon Creative Studio, said “An unspoken truth of any creative act is that the endeavour of a project can be as powerful as the finished article, you can feel the work in the work.
“In an age where any image can be made in a matter of seconds with AI, we choose to return to the classic techniques in cinema craft to showcase the very best of British entertainment on BritBox.”