Latest stories
M+C Saatchi Group names its first CMO for Australia & New Zealand
Dani Bassil: 'Anita is part coach, part growth strategist, part client connector, her role will be entirely centred around strategic growth for M+C.'
by Alisha Buaya – Aug 27, 2025
Melbourne Social Co promotes Hannah Coombs and Ebony Coatsworth to senior roles
Shelley Friesen: 'Their passion and dedication to the agency make them the right choices to lead us into the future.'
by Alisha Buaya – Aug 27, 2025
Pinterest partners with Batyr on creative challenge for emerging talent
Patrick Darcy :'By partnering with Pinterest, we’re proud to pioneer new ways of reaching more young people, sharing stories and tools that are real, relatable and safe.'
by Alisha Buaya – Aug 26, 2025
HCF appoints BMF as lead creative agency
Martin Whelan: 'We have an already strong campaign platform and through the new partnership with BMF we are excited to see how it can further develop.'
by Alisha Buaya – Aug 26, 2025
KITKAT rolls out 'Commuter Camo' campaign to protect break time
Shannon Wright: "Our KITKAT Commuter Camo Hoodies are a playful way to empower commuters to claim back their commute as break time and say – ‘No talk, just break'."
by Alisha Buaya – Aug 26, 2025
The 'Too Easy Pet Store' reminds us of the challenges of pet parenting
Emma Wynne: 'This campaign brings our brand platform of ‘Too easy’ to life in a bold and disruptive way, and partnering with It’s Friday helped us tell that story with authenticity and humour.'
by Alisha Buaya – Aug 26, 2025
cummins&partners and RFDS recognised for pilot recruitment campaign
Sean Cummins: 'To have it recognised at the Australian Aviation Awards is proof that storytelling with purpose resonates at every level, from the pilots we wanted to reach to the broader aviation industry.'
by Alisha Buaya – Aug 26, 2025
Cobs and Bastion launches 'Live a Little Lighter' brand platform
Paul Paxton-White: 'Bastion understood our ambition for the Cobs® brand and they’ve delivered creative that’s joyful, distinctive and true to who we are.'
by Alisha Buaya – Aug 25, 2025
Think HQ rolls out grassroots seatbelt safety initiative in salons and barbershops
Jen Sharpe: 'In this TAC initiative, that chat in the chair matters just as much as the cut you came for.'
by Alisha Buaya – Aug 25, 2025
MobileMuster combines OOH, Social, and Art in phone recycling campaign
Simon Lee: 'In a world that’s flooded with flat screen digital experiences, there’s something timelessly engaging about dimensional, mechanical works like these.'
by Alisha Buaya – Aug 25, 2025
Airwallex positions itself as the ‘Future of Finance’ as it takes a wrecking ball to the ways of old
Sam Geer: 'The campaign is as creative and cohesive as it gets - by harnessing the full power of digital, social and high-impact, out-of-home advertising mediums, we’re ensuring this message cuts through to businesses everywhere.'
by Alisha Buaya – Aug 25, 2025
NRMA Insurance enlists a Beatles classic for film on protecting Australians
Matt Michael: 'A Help Company is more than a campaign – it’s a platform that represents NRMA Insurance’s commitment to helping Australians through its core products and services.'
by Alisha Buaya – Aug 25, 2025
HSLR launches cheeky multi-channel push for ready-made meals brand MACROS
Souha Intani: 'So we paired this cheeky tone with an instantly recognisable dating profile device to make MACROS the ultimate catch.;
by Alisha Buaya – Aug 25, 2025
AKQA takes to the "AI battlefield" and promotes Rodney Greenfield to Executive Director of AI & Data
Justine Leong: 'AI is now a battleground for agency differentiation, and Rodney’s elevation to the leadership team reinforces our commitment to treating it not just as a tool, but as a strategic foundation.'
by Alisha Buaya – Aug 22, 2025
Why carsales steered its rebrand in-house and shifted focus on content and audience growth
Constantinou also spoke about cohesiveness, consistency and expanding its content.
by Alisha Buaya – Aug 22, 2025
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