Latest stories
Bear Meets Eagle On Fire, DDB, and FINCH sweep up at 46th AWARD Awards in Sydney
Nils Leonard: 'The best work does more than answer a brief but becomes a reference point for a time; this stuff has that energy. Irreverent. Unignorable. Important.'
by Alisha Buaya – Aug 15, 2025
From Big Mac to Big Goodbye: McDonald’s ends 54-year creative partnership with DDB Group Sydney
Sheryl Marjoram: 'Our partnership with Macca’s has been defined by more than shared goals, it’s been powered by determination, proving longevity is earned, not given.'
by Alisha Buaya – Aug 14, 2025
Every Runner Has a Reason - YoPRO teams with Turia Pitt to fuel everyday runners
Maire-Aude Remaut: 'Through this campaign, we’re proud to feed runners’ progress and reaffirm YoPRO’s commitment to supporting athletes and active lifestyles.'
by Alisha Buaya – Aug 14, 2025
Tight 'Footy Shorts' partnership between WPP's Motion Entertainment, the AFL, and Foxtel
Lisa Squillace: 'Footy Shorts demonstrates how WPP Media is investing and co-creating content to deliver premium content for local audiences.'
by Alisha Buaya – Aug 14, 2025
"It’s about moving our clients closer to their ambitions" - Houston Group expands creative leadership
Alex Toohey: 'Our creative team are positioned to push boundaries and produce work that reflects both the ambition of our clients and the agency.'
by Alisha Buaya – Aug 14, 2025
Former Droga5, Monkeys and Clemenger leaders launch Princess
Sam Dickson: 'Difference is the only way forward. If you stick to that, you create work that makes everything else feel out of date.'
by Alisha Buaya – Aug 13, 2025
It began with an avocado-fuelled breakfast rave - ‘Avo-can-do so can you’
Australian Avocados has partnered with Thinkerbell on a new multi-channel campaign encouraging Australians to embrace a “can-do” attitude.
by Mediaweek – Aug 13, 2025
MBCS levels up with Kinesso Creators & Content team integration
Harry Preston: 'This evolution allows us to bring together the strategic expertise of Kinesso’s influencer and community team with the creative firepower of MBCS.'
by Alisha Buaya – Aug 13, 2025
Toby Talbot exits Ogilvy ANZ after three years as CCO
Reed Collins: 'He leaves us in an incredibly strong creative position and I'm confident about our future.'
by Alisha Buaya – Aug 12, 2025
New donor campaign seeks the blood of Australia's middle children
The A Moment for the Middle Child campaign, launched on National Middle Child Day, uses sibling rivalry to inspire young Australians to give blood.
by Mediaweek – Aug 12, 2025
Thinkerbell & GWM team up to deliver world's first plug-in hybrid electric... pants?
GWM has unveiled the world’s first ‘plug-in hybrid electric pants’ in partnership with Thinkerbell, using its Vehicle to Load technology to power wearable performance gear.
by Mediaweek – Aug 12, 2025
Who is Robbo? Ad Standards says Mazda's ute driver was not safe to be around on-site
The Ad Standards community panel resolved a complaint regarding the Mazda BT-50 ute, following accusations it promoted reckless driving.
by Dan Barrett – Aug 11, 2025
Ubank launches 'See Money Better, Do Money Better' with Infinity Squared
Andrew Morrison: 'At the heart of this campaign is a simple insight: The shift towards a cashless society has made money feel abstract and chaotic.'
by Alisha Buaya – Aug 11, 2025
Australians want banks to play more of a role in their financial lives. One bank claims 'It Takes a Little Westpac'
Christina Aventi: 'It’s a long idea designed to stretch, practically and emotionally, and to reflect a brand that enables momentum without needing to be at the centre of the story.'
by Alisha Buaya – Aug 11, 2025
Australian Unity 'rewrites the rules of living' as it adapts to the changing needs of older Australians
Andrew Siwka: 'It was time to break a few rules and present a more optimistic and active category perspective.'
by Alisha Buaya – Aug 11, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.