Latest stories
cummins&partners and RFDS recognised for pilot recruitment campaign
Sean Cummins: 'To have it recognised at the Australian Aviation Awards is proof that storytelling with purpose resonates at every level, from the pilots we wanted to reach to the broader aviation industry.'
by Alisha Buaya – Aug 26, 2025
Cobs and Bastion launches 'Live a Little Lighter' brand platform
Paul Paxton-White: 'Bastion understood our ambition for the Cobs® brand and they’ve delivered creative that’s joyful, distinctive and true to who we are.'
by Alisha Buaya – Aug 25, 2025
Think HQ rolls out grassroots seatbelt safety initiative in salons and barbershops
Jen Sharpe: 'In this TAC initiative, that chat in the chair matters just as much as the cut you came for.'
by Alisha Buaya – Aug 25, 2025
MobileMuster combines OOH, Social, and Art in phone recycling campaign
Simon Lee: 'In a world that’s flooded with flat screen digital experiences, there’s something timelessly engaging about dimensional, mechanical works like these.'
by Alisha Buaya – Aug 25, 2025
Airwallex positions itself as the ‘Future of Finance’ as it takes a wrecking ball to the ways of old
Sam Geer: 'The campaign is as creative and cohesive as it gets - by harnessing the full power of digital, social and high-impact, out-of-home advertising mediums, we’re ensuring this message cuts through to businesses everywhere.'
by Alisha Buaya – Aug 25, 2025
NRMA Insurance enlists a Beatles classic for film on protecting Australians
Matt Michael: 'A Help Company is more than a campaign – it’s a platform that represents NRMA Insurance’s commitment to helping Australians through its core products and services.'
by Alisha Buaya – Aug 25, 2025
HSLR launches cheeky multi-channel push for ready-made meals brand MACROS
Souha Intani: 'So we paired this cheeky tone with an instantly recognisable dating profile device to make MACROS the ultimate catch.;
by Alisha Buaya – Aug 25, 2025
AKQA takes to the "AI battlefield" and promotes Rodney Greenfield to Executive Director of AI & Data
Justine Leong: 'AI is now a battleground for agency differentiation, and Rodney’s elevation to the leadership team reinforces our commitment to treating it not just as a tool, but as a strategic foundation.'
by Alisha Buaya – Aug 22, 2025
Why carsales steered its rebrand in-house and shifted focus on content and audience growth
Constantinou also spoke about cohesiveness, consistency and expanding its content.
by Alisha Buaya – Aug 22, 2025
Subaru launches Forester Hybrid national campaign with Starcom
Ross Ashby: 'Together with Epsilon Australia, this campaign is a great example of how data, creativity and context in media come together to drive impact and ultimately sales.'
by Alisha Buaya – Aug 21, 2025
TAC reframes speeding as 'Australia’s deadliest predator' in road safety campaign
TAC and Thinkerbell have launched a provocative new installation in Melbourne’s CBD, spotlighting speeding as the country’s most lethal danger on the road.
by Mediaweek – Aug 21, 2025
BritBox launches 'See It Differently' campaign with Uncommon
Richard Hill: 'In adopting this innovative global creative campaign for Aussies, we are asking our local audience to ‘See it Differently’, while also connecting to the true craftsmanship of British telly.'
by Alisha Buaya – Aug 21, 2025
Hardie Grant Media acquires creative comms agency Keep Left
Caroline Catterall: 'Joining Hardie Grant marks an exciting new chapter for us as a levelled-up Indie.'
by Alisha Buaya – Aug 20, 2025
Droga5 ANZ tapped as creative and strategic partner for University of Auckland
Storm Day: 'This partnership lets us help shape what that means for the next generation.'
by Alisha Buaya – Aug 20, 2025
"It's more than a change of logo." Accompany unveils new corporate brand for Magellan
Linda Jukic: 'It has modernised the look and feel, and has set the brand up for its future.'
by Alisha Buaya – Aug 20, 2025
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