Latest stories
UniSuper follows members living their best lives following retirement
Leah Mackenzie: 'We wanted to show that retirement isn’t a full stop and our members prove that every day.'
by Alisha Buaya – Sep 11, 2025
Downtime are now 'KenoGO Moments' as perfect opportunities to play
Emma Kasbarian: 'By turning downtime into playtime, they’ve helped us build a clear point of difference in the market and connect with Australians in everyday moments.'
by Alisha Buaya – Sep 10, 2025
alt/shift/ teams up with ASICS for 2025 cricket uniform launch
Katie Raleigh: 'We’re proud to have partnered with ASICS to help bring this moment to life, ensuring the story resonated across sports and consumer audiences.'
by Alisha Buaya – Sep 9, 2025
MYOB helps sole operators streamline finances with Solo Money campaign
Gab McKenzie: "It’s about giving sole operators the headspace to focus on the real work, not the 'work work'."
by Alisha Buaya – Sep 9, 2025
Mentos set to 'Mouth Off' with 3D cube campaign at World Square
Nikolah Gibson: 'This campaign gives our target market something as fresh and bold as they are.'
by Alisha Buaya – Sep 9, 2025
Older Aussies share their offbeat gardening hacks for Seasol
Gavin Chimes: 'We’re ensuring that invaluable wisdom is preserved and passed on, while cementing Seasol’s role as a trusted partner for every gardener.'
by Alisha Buaya – Sep 9, 2025
Canva signs on music provider OTIS for brand campaigns and events
Cat Van Der Werff: 'With this partnership, people won’t just see our brand, they’ll feel it.'
by Alisha Buaya – Sep 8, 2025
Toyota and HERO shift gears in new campaign for GR Yaris launch
Vin Naidoo: 'With the GR Yaris, that visceral connection is immediate and instinctive, turning even the most ordinary roads into something extraordinary.'
by Alisha Buaya – Sep 8, 2025
'Is Don. Is Good.' returns with Matt Preston as new brand face
Steve O’Farrell: 'This DON campaign represents what’s possible when great clients, production partners and creativity combine with craft and purpose.'
by Alisha Buaya – Sep 7, 2025
MLC Life rebrands as Acenda ahead of Resolution Life merger
Digby Richards: 'Take Life On brings credible stretch to a company with exceptional trust that is expanding into new segments to become a more holistic partner for people’s retirement phase of life.'
by Alisha Buaya – Sep 5, 2025
It's a homecoming for Nate Norrish - he's left Jason Biggs & his wild cherries behind for REBORN
David Easton: 'His global experience in merging creativity with commercial strategy, particularly within the dynamic worlds of content and media, is exactly what we were looking for to drive our next phase of growth.'
by Alisha Buaya – Sep 4, 2025
It was finders-keepers in a national treasure hunt for a brand-new Nissan Patrol
Bilgen Tug: 'We celebrated how a Nissan Patrol can give anyone the opportunity to explore all that the Australian landscape has to offer and captured those moments in an authentic way.'
by Alisha Buaya – Sep 4, 2025
alt/shift/ names Katie Raleigh as Sydney MD
Elly Hewitt: 'Katie’s reputation speaks for itself. She’s a brilliant operator with the vision, drive and creative smarts to lead our Sydney office into an exciting new chapter.'
by Alisha Buaya – Sep 3, 2025
Free Folk expands with Melbourne hires and adds World Supercross to client list
Teagan West: 'Work is already underway and we are looking forward to making the Australian GP an event not to miss on the national sporting calendar.'
by Alisha Buaya – Sep 3, 2025
Mentos taps Gen Z humour in cube-shaped gum campaign by The Idea Shed
Nikolah Gibson: 'We knew we had something special with Mentos Cube. Gen Z doesn’t want safe or same-old, they want something that feels like them.'
by Alisha Buaya – Sep 3, 2025
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