Latest stories
AAMI wants to find Australia's safest driver with a new driving test that gamifys road behaviour
AAMI has turned road safety into a national competition with a six-month campaign inviting Australians to test their driving skills through its app.
by Mediaweek – Sep 29, 2025
Nova's billboards spark debate: blunder or branding play
Ads for city-based shows like Ash, Luttsy & Niki, Jase & Lauren appeared in markets where they don’t air.
by Natasha Lee – Sep 26, 2025
Specsavers launches highly-anticipated new OOH campaign with 170-metre long billboard 'printing error'
Specsavers has unveiled a new out-of-home campaign, featuring a deliberate 'mistake' on the Southern Hemisphere’s largest billboard.
by Mediaweek – Sep 25, 2025
Barry revives ‘Five Cougars’ spirit with new AFL finals ad
Bailey Smith and Charlie Curnow star in Barry’s cheeky new campaign, parodying the infamous early 2000s Cougar Bourbon ad to launch Cherry Vanilla Cola.
by Mediaweek – Sep 25, 2025
'A huge honour': iD Collective appointed PR partner for Selma Blair-backed E.S.K skincare
The skincare range was founded by celebrity doctor and GP Dr Ginni Mansberg.
by Natasha Lee – Sep 23, 2025
WelleCo appoints Superhuman as Australian media partner
The Elle Macpherson-founded wellness brand is focused on scaling awareness and aligning.
by Natasha Lee – Sep 23, 2025
PayPal stays classy with Will Ferrell in its biggest Aussie campaign to date
The Hollywood comedian fronts a multi-channel push to spotlight its Pay in 4 BNPL service.
by Natasha Lee – Sep 23, 2025
From 'I'm a Celebrity...' to 'MasterChef', how Paramount Australia's Tamar Hovagimian rewrites the rules of TV sponsorship
'We are amplifying across streaming and social in a way that has never been done before'
by Natasha Lee – Sep 23, 2025
Carrie & Tommy swap the mics for the motorhome
They'll be on the road, as part of TEQ’s Wheely Good Adventure, highlighting Queensland’s Pacific Coast Way.
by Natasha Lee – Sep 22, 2025
From breast pump ban backlash to outdoor billboard - Nala's 15-hour boob-focused campaign turnaround
Chloe de Winter: 'We're building a brand that stands up for women, unapologetically. You can't measure that.'
by Natasha Lee – Sep 19, 2025
Celebrate your daddy with Jack Daniel's real dads Gentleman Jack influencer push
Jack Daniel’s and We Are Different have launched a Father’s Day campaign replacing models with real dads and brand loyalists.
by Mediaweek – Sep 17, 2025
Gen Z targeted in Oporto 9pm ‘Night Mode’ menu campaign focused on students, gamers, gig workers... and anyone with the munchies
Oporto’s new late-night menu targets Gen Z with a glow-up from a.glo, featuring moonlit branding, Twitch influencers, and menu items like the Schnitt Faced Burger.
by Mediaweek – Sep 17, 2025
Emotive strengthens leadership with CCO hire
Gavin McLeod: 'What struck me straight away is that Emotive’s independence isn’t just structural, it’s a mindset.'
by Frances Sheen – Sep 16, 2025
Brian Taylor fronts Visual Domain’s TCL AFL Finals Campaign
Rafael Mayen: 'This marks the beginning of our partnership with Visual Domain and we look forward to seeing how we continue partnering together.'
by Alisha Buaya – Sep 12, 2025
Dentsu Creative hires John Mescall as Global Chief Creative Partner
Abbey Klaassen: 'John’s creative legacy speaks for itself, but what excites us most is his ability to unite teams around a shared vision.'
by Alisha Buaya – Sep 11, 2025
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