Independent creative communications agency alt/shift/ has appointed Katie Raleigh as Managing Director of its Sydney office.
Raleigh joins after more than seven years at Poem, where she rose to Managing Director.
She has also held roles at Samsung Electronics and One Green Bean, working across consumer, entertainment, tech and lifestyle brands.
At alt/shift/, Raleigh will oversee the Sydney office and contribute to the agency’s national strategy.
“When I looked at what alt/shift/ has achieved in less than a decade – three offices nationwide, bold new services, and an exciting pipeline of work – it was clear this was where I wanted to be,” Raleigh said.
“I’ve long admired alt/shift/ for its fearless, behaviourally informed earned approach. Leading the Sydney team at such a pivotal moment was an opportunity I couldn’t pass up. I’m ready to dive in, champion fresh thinking, and build an agency that creates both cultural and commercial impact.”
Elly Hewitt and Katie Raleigh
Elly Hewitt, alt/shift/ Co-founder and National CEO, said the appointment is a significant milestone for the agency: “Katie’s reputation speaks for itself. She’s a brilliant operator with the vision, drive and creative smarts to lead our Sydney office into an exciting new chapter.”
“Katie’s known for delivering modern, culture-led work that earns real impact. I’m delighted that we could attract talent of her calibre to help us further develop our integrated offering. We couldn’t be more thrilled to welcome Katie as a Shifty.”
The agency has also welcomed back Conor Nastasi as Account Director in Sydney, following his role at Cancer Council NSW.
Nastasi said: “I loved my time at Cancer Council but found myself ready for a new challenge and excited by the agency’s direction, as well as the growth ambitions Katie has for the Sydney office.”
The appointments follow a period of momentum for alt/shift/, including new senior Practice Head roles and client wins across consumer, corporate and government sectors.
Top image: Katie Raleigh