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Farmers Union cooks up win-win with MasterChef and Starcom
Marcus Morris: 'Through this integrated partnership with MasterChef, we wanted to reinforce Farmers Union as a staple ingredient that both fuels and fulfils.'
by Alisha Buaya – Jul 22, 2025
Ryvalmedia secures soft landing with John Cotton Australia
Isabella Jackson: 'This partnership marks a meaningful alignment between two businesses that value legacy, innovation, and long-term impact.'
by Alisha Buaya – Jul 22, 2025
Maggi and Connecting Plots bring Malaysian cult classic to local shelves after Sydney launch event sells out
Matt Geersen: 'Maggi Kari is loved in Malaysia so we are bringing that same street cred here, through taste, experience and storytelling.'
by Alisha Buaya – Jul 21, 2025
Bingle kills the fluff in new no-nonsense insurance campaign
Naomi Sleeman: 'We know our target market is extremely savvy and don’t want to pay for stuff they don’t need, so we think they’ll enjoy seeing Fluffy ‘dispatched’ in these ads.'
by Alisha Buaya – Jul 21, 2025
MBCS sets new approach with Head of Creative Strategy and Ideation hire
Harry Preston: 'His modus operandi is creative thinking grounded in influence, storytelling and cultural impact, rather than just channels.'
by Alisha Buaya – Jul 21, 2025
DiDi rolls out 'Yes, I DiDi' campaign via Sunday Gravy
Tim Farmer: "'Yes, I DiDi' is more than a tagline - it’s an invitation."
by Alisha Buaya – Jul 21, 2025
Winners announced for IMAA's 2025 Pitch-Chella event recognises emerging indie talent
Nicole Moore: 'The standard of the entries was excellent - so many strategically thoughtful and creative ideas for how to amplify our work.'
by Alisha Buaya – Jul 18, 2025
Publicis Groupe boss downplays Meta's AI ad tools after strong H1 performance
Arthur Sadoun: 'Honestly, I think it's time to stop talking about how platforms are going to replace us, because it's not a reality.'
by Alisha Buaya – Jul 18, 2025
Meeting of the Minds: Sonia McLaverty and Alayna Kunitake from DDB Group Melbourne
McLaverty and Kunitake reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.
by Alisha Buaya – Jul 18, 2025
Landor appoints Andy Thomas and Liz Kreuger to lead creative and strategy
Trish Folan: 'Their impressive track records and deep understanding of creativity, technology, and innovation make them ideal leaders to deliver exceptional value to our clients.'
by Alisha Buaya – Jul 17, 2025
Ben McCallum joins cummins&partners following recent UM exit
Sean Cummins: 'Ben’s the real deal – smart, commercial and creatively engaged. That’s a rare mix, and we’re lucky to have him.'
by Alisha Buaya – Jul 17, 2025
London Agency boosts public affairs team with former Federal Adviser hire
John Emmerson: 'Jack's first-hand political experience and digital-first approach to media will be an asset to our clients navigating complex public and policy landscapes.'
by Alisha Buaya – Jul 17, 2025
Simon Lockyer to lead DO. Agency in Asia as MD
Andrew Dowling: 'His collective experience across marketing, advertising and tech in Asia, brings new motivation, perspective and opportunity to the table.'
by Alisha Buaya – Jul 17, 2025
Sushi Sushi plans for sale with strategic comms appointment
Amanda Booth: 'This collaboration brings fresh creative energy and strategic thinking.'
by Alisha Buaya – Jul 17, 2025
Havas Red’s New Age of Influence calls out media credibility crisis
The white paper explores how Australians are navigating a fractured media landscape shaped by algorithms, misinformation, and declining trust.
by Tom Gosby – Jul 17, 2025
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