Ryvalmedia has been appointed to handle the full media account for John Cotton Australia (JCA).
The agency’s remit includes media strategy, planning, and buying across all channels. The partnership began in March, with the first campaign now in market.
JCA manufactures pillows and quilts, and produces bedding under brands including Tontine, Doona, Gainsborough, John Cotton, Snuggledown, Dream Away, Crestell, and Luxury Bedding Company.
Tontine, JCA’s flagship brand, has been supplying bedding to Australian households for nearly 70 years, with more than 80% of its products made locally.
“The pitch team, led by our Head of Client, Isabella Jackson, did an outstanding job showcasing John Cotton Australia how our agency model aligns with their growth objectives and brand relaunch aspirations for the future,” Ryvalmedia Managing Director Joseph Pardillo said.
“I take great pleasure in the opportunity to collaborate with an Australian-born manufacturing company that has roots dating back to 1956. We are excited to contribute to their mission of providing quality sleep for Australian families for another 70 years and beyond.”
Ryvalmedia Head of Client, Isabella Jackson, said: “This partnership marks a meaningful alignment between two businesses that value legacy, innovation, and long-term impact.
“With John Cotton Australia’s rich heritage in sleep solutions and a portfolio of trusted Australian brands, and Ryvalmedia’s dynamic, channel-agnostic media approach, we’re well positioned to drive powerful outcomes together. We look forward to supporting their evolution in the market and helping to elevate their brands in the hearts and homes of Australian consumers.”
Lynette Chetcuti, John Cotton Australia, Chief Commercial Officer, said: “At John Cotton Australia, our brands including Tontine, Doona and Gainsborough are trusted staples in millions of Australian homes, and partnering with an agency that truly understands the legacy and future potential of our portfolio was essential.
“Ryvalmedia demonstrated a clear vision for how to elevate our iconic brands such as Tontine through smart, integrated media strategies that resonate with today’s consumer.
“Their appreciation for our heritage, combined with a bold, forward-thinking approach, makes them a strong strategic partner as we continue to build our presence and strengthen the emotional connection Australians have with our products.”
Top image: Isabella Jackson and Joseph Pardillo