CommSec launches The CommSec Desk with Seven, SCA and News Australia

CommSec has partnered with Southern Cross Media Group (SCA) and News Australia to launch The CommSec Desk, a financial news platform that places CommSec's share market experts in the daily news cycle across Seven, SCA and News Australia.

Developed with WPP Motion Entertainment, the initiative brings together three media companies to run CommSec's market commentary across news, television, radio, digital audio, podcasts, video and social media. The content is structured around the trading day, from morning market updates through to afternoon trading news and a closing market analysis.

News Australia will provide context and interpretation through its digital news and publishing channels. SCA will place CommSec content in radio broadcasts, while Seven will give CommSec's experts and analysis broader exposure across its broadcast and digital news output. The three networks will cover the day in sequence, from morning share market updates and news coverage to radio, afternoon news updates, live television crosses and an evening market wrap.

The partnership will also extend into CommBank's own channels through CommBank Connect, allowing relevant content to reach customers at other points in their financial journey and linking media engagement with deeper consideration.

The CommSec Desk features Gillian Bowen, Head of Media and Markets, along with James Gruber, Equity Market Strategist, and Equity Market Commentators Steven Daghlian, Laura Besarati and James Tao.

The collaboration moves away from a traditional media campaign towards a connected media model built around a shared purpose: helping Australians understand what's happening today, and what it means for tomorrow.

Stephen Norton, CommSec Chief Operating Officer, said: “Markets can be fast-moving, noisy and complex, and trusted expertise can help Australians make sense of what is happening.

“Every day. CommSec provides timely, trusted share market insights to help people cut through the noise, build their knowledge and make sense of the developments that could matter to them - so if they choose to invest, they can invest smarter. 

“The CommSec Desk brings that expertise to more Australians in a new way, making timely market insights accessible through the news and media they already consume– whether they’re experienced investors or just starting out.”

Natalie Harvey, Southern Cross West Media’s Chief Revenue Officer, said: “Financial news impacts every Australian, whether they consider themselves an active investor or are simply keeping an eye on household budgets. By bringing CommSec’s share market specialists into the daily 7NEWS news cycle, we can make complex market data and economic trends more accessible to millions of viewers, while giving CommSec a consistent presence around the financial stories that matter to Australians.

“Audio also plays a vital role in bringing market context into Australians’ daily routines. Across SCA’s national networks, The CommSec Desk will deliver market commentary throughout the day, giving CommSec the opportunity to connect with audiences in a different context while providing listeners with a familiar and accessible window into what is happening across global and domestic markets.”

Lou Barrett, News Australia’s Chief Revenue Officer, said: “Our partnership with CommSec brings together trusted journalism and credible share market commentary to support the daily news cycle. By combining the expertise of both teams, we can provide news.com.au readers with the latest share market news, trends and updates in a clear and accessible way helping them stay informed and better understand the developments shaping the economy and their financial lives.”

Lisa Squillace, General Manager of WPP Motion Entertainment, said: “Modernising and deciphering the noise around the share market is what The CommSec Desk is all about. I am delighted that for the very first time we can join the largest newsrooms in the country. The CommSec Desk is truly a market first, holding a seat at the very table that Australians news headlines are developed every single day.” 

The implementation of The CommSec Desk began last week, with the partnership rolling out across SCA, Seven, and News Australia.